The goal, of course, is to gain visibility and, consequently, increase sales or service provision. The web, in fact, is a great place for this.
On the other hand, he thinks that his online presence is limited to social media. Yes, they are great tools for reaching out – unfortunately, most people don’t know that.
But there is a strategy that goes beyond Facebook , Twitter and Instagram , which is called content marketing.
In this article, you will learn four reasons why freelance professionals should invest in content marketing.
Who are the liberal professionals?
Independent professionals , unlike self-employed workers, have chief vp operations email lists academic or technical qualifications to practice their profession on their own. They are:
Coaches
Teachers
Actors
Writers
Journalists
Advertising
Veterinarians
Musicians
Architects
Interior designers
Personal Trainers
Between others
What is content marketing?
Content marketing is a strategy for generating relevant content that engages your target audience. It is a mistake to think that this tool is limited to blog posts, even though it is the most widely used. In this line of marketing, there are newsletters, in-person events, e-books, videos, infographics, studies, etc.
Originally, in English, it is called “content marketing” which, according to Joe Pulizzi, founder of the Content Marketing Institute , is “ and, ultimately, leading them [the readers] to profitable actions as consumers.”
liberal professional
Why Should Liberals Invest in Content Marketing?
Content marketing differs from traditional marketing because its main objective is to create a loyal audience through relevant content. However, this depends on a series of factors, ranging from quality content production to well-defined strategies.
The difficulty, perhaps, for the freelance professional is continuity. There are many web projects that do not move forward because there is no frequency of content – they live from “campaign” to “campaign”.
For this reason, the best strategy to start a content marketing strategy on the internet is to have continuous content, whether it be texts for a blog, videos for a YouTube channel , the provision of e-books, among other paths that can be worked on individually or together.
authority
4 reasons for freelance professionals to invest in content marketing
Authority
Psychology explains that from a young age we are guided to respect and trust authority figures, such as teachers, doctors, scientists and police officers – the first two of which happen to be professionals.
For this reason, relevant content on the internet is essential, because through blog posts or a video on YouTube, you build authority. This means that the chances of the public becoming your customer are much higher.
Relationship
The mistake most companies make is to offer their product or service to potential customers right away. In this case, content is a true “icebreaker” between the consumer and the brand. It creates the “beginning of a relationship” and also builds customer loyalty.
Education
Content marketing is a strategy that does not only emphasize sales, unlike branded content, where the focus is only on advertising.
People like information that adds value to their lives, their routine, their well-being, their needs, etc.
Content educates customers about your type of service or product.
For example, a nutritionist: he/she publishes videos on YouTube, texts on the blog or writes e-books on the internet offering tips on good nutrition, answering the most frequently asked questions, among other things.
The chances of this person having clients are greater than those who invest in advertising offering their services at such a price.
Visibility
A blog article, for example, shared by thousands of people increases the professional's recognition in the market. Therefore, the chances of the service or product gaining more customers are enormous.
Perhaps a video on the YouTube channel, being watched by several users – which increases the image of authority of the freelancer as a professional.
