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Better conversions 7. Social media appeal 8. Brand authority 9. Return to website Reasons 10. Build Backlinks What is Content Marketing? The simplest definition of content marketing is the ability to tell stories to your audience and provide them with information. According to the official definition of the Content Marketing Institute: “Content marketing is a strategic marketing approach that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and ultimately drive profitability customer actions.


Content marketing is a long-term strategy focused on building malaysia mobile phone numbers database strong relationships with your target audience by delivering them high-quality content that is relevant on a daily basis. Based on this information, they should be able to make a decision on whether to purchase the product. Even if they don’t buy the product, they should still walk away knowing more about your product than before. Content marketing shows that you care about your audience and give them attention.



Benefits of Content Marketing 1. Trust The more content you create and share in your field, the author will become an authority figure in his field. More people will trust them and expect them to be experts. For example, a fitness instructor sharing content about eating right and exercising effectively will help more people believe that the instructor is an expert in their field. 2. Brand awareness Content marketing can also be used to help increase brand awareness.