Imagine the following situation: you have an innovative idea that can improve the lives of many people. So, you decide to open an online store to sell your solution. However, days after creating the e-commerce website, no sales are made.
Does this mean your product is bad? Not necessarily. More likely, people don’t even know about it.
This is where marketing actions come in, strategies focused on promoting your product, with the purpose of attracting consumers' attention.
The example is simple, but the idea is to make it clear that an online presence goes far beyond creating a website. In addition to a good product, you need to develop advertising campaigns so that people know about it and are interested in it.
Don't know where to start? We can help you!
In this post, we present several ideas for digital marketing actions to attract customers and, at the end, we give some tips on how to monitor the results of these strategies. Stay with us and enjoy reading!
6 digital marketing action ideas to attract customers
Marketing is a basic requirement for the success of any business. It is through marketing that people get to know your brand and find your solutions.
In this sense, there is no shortage of means that can be combined with each other, forming powerful strategies to attract and retain new customers .
To help you with this endeavor, we have prepared a list of marketing action ideas to promote your business. Check it out.
1. Production of valuable content
Generating value for consumers is one of the most efficient ways to gain their trust and attention. It is no wonder that content production is among the most promising digital marketing actions to attract customers organically.
By building a blog and feeding it with relevant content , in addition to positioning yourself as an authority on the subject, you attract consumers to your website. With each visit, you have a new opportunity to present your solutions and show your value.
2. Social Media Marketing
One of the basic principles of advertising is that you need to act in the spaces where your target audience frequents . Therefore, social networks are a great place for digital marketing actions. Therefore, they cannot be left out of your strategy.
In addition to creating groups and communities to bring your audience together in these spaces, you can also complement the strategy with paid ads, using each network's platform, as is the case with Facebook Ads .
3. Actions with influencers
Campaigns with digital influencers have been switzerland business fax list gaining ground in advertising. This is because these people have a valuable asset for any marketing action: an engaged community, attentive to everything they say and indicate .
Therefore, they can be a great choice for developing creative marketing actions to attract customers. But be careful! More than the number of followers, you need to pay attention to engagement metrics and the niche in which the influencer operates .
In other words, there’s no point expecting amazing results from an influencer who talks about topics that are completely unrelated to what you offer. That’s because, even if they have a large audience, these people are there for other reasons.
4. Cultural competitions
Cultural competitions are examples of creative marketing actions, capable of generating engagement and helping more people to get to know the brand .
They can be done in different ways, rewarding the best phrase, photo, text, art, etc. The important thing here is that the action has well-defined rules, explaining the task to be developed, as well as the criteria for the award.
5. Distribution of free samples
The distribution of free samples falls under what we call experiential marketing .
This strategy basically consists of presenting your work to the consumer, so that they can get to know and experience what you offer, without having to commit or pay any amount.
Among the companies that adopt this type of marketing action, we have Netflix, which offers 30 days of free access to its content for new users, as well as O Boticário, which usually distributes samples of newly launched perfumes and creams.
Right here, at EAD Plataforma, you have 7 days to try our services free of charge. Or, you can schedule a free demo to learn about our tool and have all your questions answered.
6. Sweepstakes
Another type of marketing action that is very efficient in generating engagement is raffles. After all, who doesn’t want to win a prize, right?
When well-designed, these actions are disseminated organically . For example, asking friends to tag you on social media is a way to spread the message and reach a large number of people.
How to track the results of your digital marketing actions?
Monitoring results is one of the most important parts of a marketing campaign. After all, it is through this practice that you check whether your campaigns are producing the desired results or whether they need some adjustment.
This monitoring can be done in different ways, depending on the type of strategy adopted. Some examples are:
monitoring reactions and engagement on social media;
increase in the number of leads ;
variation in the number of conversions;
email open rate;
volume of visits and time spent on the site;
Return on Investment (ROI) analysis .
Be a reference in the sector in which you operate!
Advertising is just as important as offering a good product or service. After all, if you don’t know how to “sell your product,” no one will know you.
There's no point waiting for customers to fall from the sky. For your brand to gain notoriety and attract consumers' attention, you need to generate visibility, and the best way to do this is by carrying out creative and efficient marketing actions.
With the ideas we’ve presented in this post, you’ll have a good starting point for planning an efficient and diversified strategy. For more tips, you can continue your learning journey through the recommended posts below:
