By the end of this article, you will be able to draw your own conclusions. And, believe me, they will be positive!
Let's start at the beginning: what is digital marketing?
Digital marketing is the name given to a set of practices and techniques that aim to conduct business over the internet. Among them are:
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market study and research;
analysis of purchasing data and user behavior;
paid traffic (investment made in Google or social networks, for example, to advertise products and services);
SEO (search engine optimization) techniques to improve organic traffic ;
CRM (customer relationship management), to warm up your leads, transforming contacts into buyers;
e-mail marketing;
social media management;
between others.
In other words, digital marketing really works because it is a complete strategy, which goes from end to end and helps the customer make a purchasing decision.
What are the main advantages of working with digital marketing?
There are many! Let's highlight scalability (the chance to sell to many people from different places, at once), high profit margin (digital products have very low maintenance costs), the opportunity to have your own business and so on.
Furthermore, it is worth remembering that:
you don't need a team to get a business up and running;
your company's structure can be as simple as a computer, a good cell phone and a broadband internet connection ;
there is no need to create a product, much less deal with logistics – if you prefer, you can profit by selling products or services that already exist on the market;
freedom to work from wherever you want , whenever you want!
That is, the advantages are there and they are tempting. With that in mind, do you want to know where to start? Take a few minutes to watch this video:
Is working with digital marketing safe?
Of course! From the point of view of digital security itself, you need to study a lot to choose good deals and take advantage of the best opportunities, but that's it. Remember to do a lot of research and always read the terms and contracts before signing them.
Now, if we are talking about financial security, the answer is “it depends”. What is your professional profile? Starting a business in the digital world can bring you high earnings, but the stability of your income will depend on factors such as:
seasonality;
competition;
trends (those that, after a while, lose the public's interest);
your disposition and energy.
So, to ensure that working with digital marketing will be safe, understand the market you are going to work in. Research competitors, talk to people who are already in the business, find out what the best and worst times of the year are for sales, and seek inspiration and knowledge. If you have that entrepreneurial spirit, you will certainly be very successful.
But don't think that digital marketing isn't for you: even if your profile is more conservative, you can start in the area as an extra activity. This way, you will have the opportunity to increase your income by investing just a little of your time, while you evaluate whether this is the life you want to have.
Did you like it? See how to learn digital marketing with this article – there are 5 tips that include paid and free solutions.
Is digital marketing a scam?
Unfortunately, there are many people with bad intentions and they are everywhere. In other words, it is possible that someone you know has already had problems and now believes that digital marketing is a scam.
Even though the internet is a fertile ground for digital traps, it is very simple to check the reliability of a company. Follow these tips:
never buy from sites that do not have a digital certificate (it appears as a padlock in the URL, in the top left of your browser);
do not believe in investment offers that are simultaneously safe and highly profitable in record time ;
Before purchasing a product or service, always germany business fax list/ read the recommendations made by other users , and try to identify whether the text seems real (or written by a computer, for example).
In short, before investing in a new business or profession, do your research, pay attention to details and make common sense your ally.
Whenever a website doesn't have this little padlock in its URL, be suspicious of its origin.
5 types of digital businesses
There is a real range of options for those who want to start working with digital marketing.
1. Turn your knowledge into money
This is my favorite!
Do you like baking cakes? Do you know how to sew? Do you teach languages and have a proven method? Have you studied a subject for many years and have accumulated enough knowledge to give courses and lectures?
Here at EAD Plataforma, we will help you turn your interest or hobby into a profitable business. Digital marketing really works when it is done by those who understand it , so you can count on our experience. Here, you can create your own online courses, without worrying about bureaucracy, payments and the like.
Schedule a free demo and see everything we can do for you.
2. Dropshipping
It consists of creating a website offering imported products, but with a slightly longer delivery time. The idea is to have a store without stock – when the customer makes a purchase, you contact the supplier, make the payment, and they themselves send the product.
The most common partners for this type of business in Brazil are AliExpress and Shopee . Want to know more? Watch the video below.
Traffic management
This is the role of a professional who understands the internet, marketing tools and research. To better understand the dynamics, think about the following: what makes a website important for a business? People accessing it, getting in touch with the brand and, perhaps, buying products online.
Therefore, the traffic manager understands several fronts – such as Google Ads, social ads, SEO, network marketing – and directs the interest of internet users to their clients.
4. Social media management
Yes, you can sell your services to small and medium-sized companies that need to delve into the digital world and influencers. The important thing here is, in addition to creativity, to really enjoy social media, to the point where it is truly fun work. This lightheartedness will be noticed by those who are impacted by the content you will generate.
5. Affiliate market
Did you know that you can earn money by recommending courses you've already taken? It works almost like reselling.
And several retail giants, such as Magalu and Amazon , offer options for you to create a free online store , with a selection of products that you know, like and, therefore, know how to promote. In this case, you can provide the link to your store and receive commissions for each sale made through it.
