The Google Tag Manager Handbook

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ConclusionAnyone just starting out with an online marketing strategy should definitely get this book. Developing such a strategy, with all its disciplines and interdependencies, can be overwhelming. Added to this are new media and technologies that, while opening up new possibilities, also make online marketing an increasingly difficult field to grasp. Therefore, this book is also recommended for anyone who wants to maintain an overview or optimize their existing online marketing concept.

It is useful to have a manual at your side that examines concept peru cell phone number list development and all its challenges in more detail and is always up to date.The cover of Google Tag Manager – The Comprehensive Handbook by Michael Janssen crackles as soon as you open it. It couldn't be fresher, considering the first edition was published in November 2018. The online data analyst has compiled all his knowledge about Google Tag Manager into 411 pages – 411 easy-to-understand pages packed with practical instructions and practical explanations.

takes you on a journey of discovery into the (for many marketers) unexplored depths of Google's equally powerful and complex online marketing tool. The handbook untangles the jungle of pixels, containers, tags, triggers, data layers, and variables into a training ground that prepares you for the Google Tag Manager. Coupled with numerous step-by-step instructions and truly useful practical examples, the handbook should be on the desk of everyone who works with the Tag Manager.