Experienced marketers and newcomers.

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A guide to the industryIn the introduction, the author clearly states that his overview is not about providing detailed knowledge of the individual disciplines. That is beyond the scope of a single person (or a single book), since each of these disciplines itself fills entire books.

Nevertheless, Lammenett provides a rich insight into each kuwait cell phone number list discipline. He introduces important terminology, specific features, strategic dimensions, and contexts that everyone involved in the respective discipline needs to know.

The book also explores the interrelationships between the disciplines and highlights meaningful symbioses. The topic of controlling also plays a key role, because without controlling, success measurement and targeted management of online marketing are impossible.

Finally, the author discusses fundamental considerations of online marketing (including cost/benefit analysis, dependencies on target definitions, rough planning of an online campaign) and provides an outlook on the online marketing of tomorrow.

This makes Practical Online Marketing Knowledge an indispensable reference work for