What is international marketing?
International marketing refers to the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives across different countries. Unlike domestic marketing , international marketing addresses the broader picture, considering factors such as cultural, political, and economic differences that exist between countries.
Unlike domestic strategies, international marketing requires a deep understanding of foreign markets. Companies must adapt to local preferences and country-specific regulations to achieve success in the global marketplace.
Importance of international marketing in today's business
International marketing plays a vital role in business globalization . It allows companies to expand their operations beyond their borders, increasing their potential customer base and diversifying their sources of income. In addition, it gives companies the ability to take advantage of economies of scale at the level of production and distribution.
For Spanish companies, internationalisation means an opportunity to mitigate the saturation of the domestic market and open up to new growth possibilities. Spain has seen several of its companies achieve global success by adopting effective international marketing strategies . According to an article published in , many Spanish companies have managed to become leaders in their respective sectors thanks to their innovative approach to international markets.
