Why is content personalization important?

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It is logical to assume that offering information to a person who does not know your brand and is simply looking for information on a specific problem is not the same as doing so with a client who has already hired your services and who could repeat in the future. Therefore, personalizing the content is essential . You have to know what stage of the methodology the user is in and what products or services fit their needs.

At this point it is important to introduce middle east mobile number list another concept. The Buyer's Journey is the process of active user research that leads to a purchase. It is divided into three stages:

Exploration . The potential customer detects a problem and tries to understand exactly what it is.



Consideration . Once you've identified the problem, look for information about possible approaches or solutions.
Decision . With a solution in hand, you gather a list of available suppliers and products, and with that information you make your purchasing decision.
This Buyer's Journey is surely the key factor in personalizing content , so that the potential client can be accompanied throughout the entire journey with information adapted to each of these stages.