Blogging is included in almost all digital marketing strategies
Posted: Sun Dec 15, 2024 9:22 am
To increase the reach of your blog, share your content on social networks where your audience is. A good idea is to monitor news related to your sector and write about it when there is a relevant event.
Finally, don't forget to measure the results and adjust your strategy to what your audience expects. And remember: a blog is a profitable investment in the medium and long term .
Nowadays, . Do you already have your own blog? Tell us how it works for you or why you haven't incorporated it yet.
Guest Author :
Digital entrepreneur since 1997. Director at TTANDEM, an agency specializing in digital marketing manufacturing email list and results-oriented web design.
Particularly, the most successful ones have known how to take advantage of the collaboration of elements external to the company, which allowed them to broaden their focus and not only direct their strategy towards the product or service.
Knowing how to harness the power of the audience has been truly revealing, and even more so the fact that it can be influenced in favor of a brand. Hence the emergence of influencers and opinion leaders.
The goal is to take advantage of trending topics discussed on the Internet, develop content of interest to a specific audience, and adapt it to the style and characteristics of your brand.
The main goal of any campaign should be to stand out in this ocean of information, and the most effective way to do so is by being authentic and original.
Now that you know the great importance of opinion leaders in your marketing strategy, it's time to show what you can achieve.
Add meta keywords, meta titles and meta descriptions to your WordPress posts using WordPress plugins – this way you can be sure you are meeting Google’s requirements regarding length, for example.
Be creative when writing your Title and Description meta tags. These meta tags help your rankings if they explain the content of your page well and help Google to have clear information about your page.
Tags should be accurate, relevant, and descriptive. Don't think about meta tags until you've determined the topic and purpose of your post.
When it comes to SEO, you should keep in mind that Google's search algorithms can only read certain meta tags, including titles, descriptions, and robot crawling instructions.
Finally, don't forget to measure the results and adjust your strategy to what your audience expects. And remember: a blog is a profitable investment in the medium and long term .
Nowadays, . Do you already have your own blog? Tell us how it works for you or why you haven't incorporated it yet.
Guest Author :
Digital entrepreneur since 1997. Director at TTANDEM, an agency specializing in digital marketing manufacturing email list and results-oriented web design.
Particularly, the most successful ones have known how to take advantage of the collaboration of elements external to the company, which allowed them to broaden their focus and not only direct their strategy towards the product or service.
Knowing how to harness the power of the audience has been truly revealing, and even more so the fact that it can be influenced in favor of a brand. Hence the emergence of influencers and opinion leaders.
The goal is to take advantage of trending topics discussed on the Internet, develop content of interest to a specific audience, and adapt it to the style and characteristics of your brand.
The main goal of any campaign should be to stand out in this ocean of information, and the most effective way to do so is by being authentic and original.
Now that you know the great importance of opinion leaders in your marketing strategy, it's time to show what you can achieve.
Add meta keywords, meta titles and meta descriptions to your WordPress posts using WordPress plugins – this way you can be sure you are meeting Google’s requirements regarding length, for example.
Be creative when writing your Title and Description meta tags. These meta tags help your rankings if they explain the content of your page well and help Google to have clear information about your page.
Tags should be accurate, relevant, and descriptive. Don't think about meta tags until you've determined the topic and purpose of your post.
When it comes to SEO, you should keep in mind that Google's search algorithms can only read certain meta tags, including titles, descriptions, and robot crawling instructions.