Therefore, you have in front of you a complete analysis, which covers the important points about these two options, such as: degree of qualification of leads, exclusivity, agility, cost and much more!
Are you curious?
So, continue reading and find out which strategy is best suited for your company.
Is buying qualified leads worth it?
To answer this question, we compared buying leads and generating leads , take a look:
1- Exclusivity of leads
When purchasing leads, you need to take into account that your competitors may have purchased the exact same contacts.
In this context, your prospects will be bombarded with a series of offers at all times, causing immediate dissatisfaction.
Here, lead generation can be more beneficial than buying leads.
2- Degree of qualification of leads
Every now and then, professionals claim that it is possible to buy a list of qualified leads, however, this scenario is quite complicated.
Think about this:
How can a brand selling a huge list of leads ensure they have adequate budget to close a deal with your company?
Or do they have a set limit to complete the sale?
Organizations that market leads use market segments and other attributes that you request as a basis.
Therefore, it is not possible to say that these are actually qualified leads like those acquired by those who carry out internal generation.
3- Agility
In this attribute, buying leads is much faster. This way, you can nurture your sales team with a large number of potential consumers.
However, keep in mind that these will be contacts further from the bottom of the funnel and the sales velocity may not be as high as lead acquisition.
4- Cost
Here is an analysis that will depend a lot on how much the business that provides leads charges and what their internal lead generation process is like.
In general, generating leads by the company itself generates more expenses.
However, check the cost-benefit before choosing which alternative is most suitable for your company.
5- Timing of contact
By correctly applying the entire lead generation, qualification and nurturing process, you will always have the most effective contact timing.
After all, the lead already knows your brand and your solutions in some way. And they will be connected when your sales team is sure that they have a high probability of being interested in your tool.
In parallel, you get the entire history of connections with the consumer and can easily promote rapport.
But, after all, what is better: buying qualified leads or generating leads internally?
Based on our previous analysis, we have the following score:
Lead exclusivity: internal lead generation;
Degree of lead qualification: internal lead generation;
Agility: buy qualified leads;
Cost: In-house lead generation is more cost-effective;
Contact timing: internal lead generation.
So, here's our score:
Internal lead generation: 4;
Buy qualified leads : 1
It should be noted that, despite this difference, each company is unique, so analyze your scenario before making a decision, ok?
Source: Neoway
How to get qualified leads?
Now that you know the negative aspects of buying spain business fax list qualified leads, it's time to find out how to work this process in your company. Check out some tips:
Landing Page
A landing page brings together all the elements aimed at converting a lead. Therefore, these pages tend to have high conversion rates.
You can develop a landing page inviting the user to download an ebook, like this example from EAD Plataforma .
Another option is to use the landing page to showcase a success story from one of your clients, listing your digital company's strategies.
Therefore, these pages are often used by users who are already at the end of the sales funnel.
Webinars
Another method of generating qualified leads is to host a webinar to showcase content to customers.
Use this moment to answer general leads' questions and create authority by becoming a reference in your market niche .
Zendesk effectively applies this strategy , bringing together a variety of special content for its customers on a single page.
Infographics
Infographics are much more basic than webinars, but their visual appeal can attract great leads to your business.
Here, you must create dynamic and useful content to attract customers who don't like to waste time with extensive materials.
That said, invest in a good summary and at the same time choose impactful images, without making the content confusing.
“Give me an example?” Of course!
Below, you can check out this infographic that we used to explain how to make a backdrop for videos:
Templates
In short, templates are models ready to be used freely by any business, such as this default spreadsheet , which facilitates the financial management of your company.
Templates are great resources for generating qualified leads due to their essentially practical appeal.
In view of this, this content needs to be self-explanatory or have an instructional nature.
Most marketing teams create a multitude of templates for their internal processes and forget that their potential customers may have the same pain points.
When you share creative ideas, your business gains authority by helping other companies and can even provide countless leads.
By the way, check out these 10 ready-made email templates for meetings, prospecting, follow-ups and more!!
Tools
The tools, in turn, help your potential customers solve more complex bottlenecks that a template alone could not.
It can either be a part of your own technology or something completely innovative.
In the case of the first option, the tools still play an essential role in migrating the Lead in the commercial process, as they offer a “taste” of how the work would be better with complete technology.
A good example of this is a professional email signature generator. With it, you solve a need and, in return, gain contacts to build a relationship.
Free classes
It is common for software companies to make free versions available so that users can test them before purchasing them.
Why not bring the same logic to your distance learning course ?
When you offer some classes or even free online courses , it becomes easier to attract the attention of potential students.
And if your content is useful and stands out from the competition, you’ll pique their curiosity.
By the way, 80% of video marketers say that audiovisual has directly increased sales, according to this report from Wyzowl .
So, put some effort into the content, invest in good lighting and delight your audience, ok?
Did you like what you saw so far?
Take advantage and play the video below to discover the seven steps that will help you create an irresistible digital product.
