Referral marketing: scale your distance learning with this strategy
Posted: Tue Dec 03, 2024 7:47 am
Before we talk about referral marketing, consider whether your distance learning course contains the following problems:
low enrollment;
high cost of acquiring new students;
difficulty in retaining current and recommended customers;
increase in the number of students who do not fit with the content.
If you checked one or more topics, this article is for you!
This is because you have in front of you a complete guide on a strategy that helps you avoid these bottlenecks in a practical and effective way.
[MANUAL]
How to set up a home studio to record video classes?
In this e-book we teach you step by step how to record your classes at home, but with the quality of a professional studio .
I WANT THE MANUAL
Sounds interesting?
Continue reading and get your questions answered!
What is Referral Marketing?
We can define Referral Marketing as a series of strategies and initiatives that aim to transform consumers, business partners or other promoters of your company into an effective acquisition channel.
Therefore, recommendations are not only a casual source of lead entry , but also a recurring channel capable of bringing in a healthy number of consumers on an ongoing basis.
Want to know more? Watch:
What are the benefits of using referral marketing?
Source: CWS insights
This survey by Referral Candy reveals that around 83% of customers intend to recommend brands they trust. However, only 29% complete this action.
The difference between these percentages occurs because most businesses forget the positive effects that Referral Marketing can bring to their company.
To give you an idea, 18% of recommended consumers are more likely to maintain an active contract with the brand than those who came from other channels, according to the Harvard Business Review .
In view of this, implementing marketing strategies should be part of your business structure.
The infographic below shows other benefits of this sales channel for your company, check it out:
Source: Rodrigo Noll
What are the best examples of referral marketing?
Knowing good examples is the easiest way to understand what referral marketing is.
That's why we've brought you three companies that use this strategy masterfully. Check them out!
1- iFood
This delivery service attracts new customers belgium business fax list through iFood Benefícios. Here, you refer a company and, if they decide to participate in the program, you will receive a credit of up to R$1,000.00.
Watch the video below and learn more about iFood Benefits:
2- Nubank
One of the most popular referral marketing examples is Nubank.
To increase the number of customers, the Brazilian fintech encourages consumers themselves to refer new users to the bank.
Among the benefits of using the company's referral program, we can highlight that the institution takes your recommendation into account when analyzing credit.
In other words: the more friends you invite, the greater your chances of increasing your card limit.
By the way, check out more details about the purple guy's program. Just press play:
3- EAD Platform
Another example is EAD Plataforma, which offers the best distance learning experience for its students.
Here, when you refer a customer through your partner link, you will receive a recurring commission for each payment while the user is active on the platform.
But who can be a partner of EAD Plataforma ?
Content producers, digital agencies , business consultants, design offices, websites and freelancers.
Become a partner and expand your opportunities with a series of benefits!
How to do referral marketing?
Source: Rodrigo Noll
You need to pay attention to four details to implement this sales channel in your distance learning course :
mechanics;
reward;
channels and key moments.
Come with us to understand each of these points!
1- Mechanics
First, define the rules and when the participant will earn the bonus: only when he/she refers or only when the person referred purchases your product or service.
A good example of this is creating a ranking of referred customers and giving a different reward to the participant every month.
Another suggestion is the game , which offers prizes as more friends are recommended.
Reading tip: Gamification: what is gamification in companies and how to adopt it?
2- Reward
A classic mistake is to offer a super product, like a state-of-the-art television.
The problem is that this attracts a lot of promotion hunters, and not necessarily your company's persona.
Another inefficient strategy is to give discounts. But why?
discount does not generate value for your consumer;
Generally, the person who uses your solution is not the same customer who pays. Therefore, they feel the benefit of the product and are not motivated to recommend it.
In this case, the best alternative is to choose prizes that generate value or make the user's routine easier, such as: access to more complete content and exclusive service channels.
3- Channels and key moments
No one recommends a product or service when the process is laborious or hidden on your page. Word -of-mouth marketing doesn't happen by magic.
That said, you need to remind your consumer that they can participate in a rewards program.
Below, we have separated some moments that will help you in this mission:
when the user responds to the satisfaction survey with maximum score;
when your company resolves a bottleneck in service;
when the client notices the first results with their course.
How to measure the results of referral marketing?
Among the main referral marketing metrics, we can highlight:
penetration rate: this metric reveals how many active students were referred by a student in your base;
referrals per capita: this is the indicator that finds out how many students received recommendations over a given period;
referrals received: calculates how many new leads you got from the referral program;
Conversion rate: this is a classic. It shows the return on each investment in your course, whether it be time or money, in relation to enrollments.
Reading tip: learn how to have a good lead conversion in your course!
Referral Marketing: The Most Common Mistakes!
To be successful with this strategy, avoid three mistakes in your course:
Ignoring customer opinions about the most suitable bonuses for your rewards program ;
Developing this strategy without planning and testing to identify whether the idea is really suitable for the course profile;
Staying away from metrics and not monitoring the positive and negative points of the system.
low enrollment;
high cost of acquiring new students;
difficulty in retaining current and recommended customers;
increase in the number of students who do not fit with the content.
If you checked one or more topics, this article is for you!
This is because you have in front of you a complete guide on a strategy that helps you avoid these bottlenecks in a practical and effective way.
[MANUAL]
How to set up a home studio to record video classes?
In this e-book we teach you step by step how to record your classes at home, but with the quality of a professional studio .
I WANT THE MANUAL
Sounds interesting?
Continue reading and get your questions answered!
What is Referral Marketing?
We can define Referral Marketing as a series of strategies and initiatives that aim to transform consumers, business partners or other promoters of your company into an effective acquisition channel.
Therefore, recommendations are not only a casual source of lead entry , but also a recurring channel capable of bringing in a healthy number of consumers on an ongoing basis.
Want to know more? Watch:
What are the benefits of using referral marketing?
Source: CWS insights
This survey by Referral Candy reveals that around 83% of customers intend to recommend brands they trust. However, only 29% complete this action.
The difference between these percentages occurs because most businesses forget the positive effects that Referral Marketing can bring to their company.
To give you an idea, 18% of recommended consumers are more likely to maintain an active contract with the brand than those who came from other channels, according to the Harvard Business Review .
In view of this, implementing marketing strategies should be part of your business structure.
The infographic below shows other benefits of this sales channel for your company, check it out:
Source: Rodrigo Noll
What are the best examples of referral marketing?
Knowing good examples is the easiest way to understand what referral marketing is.
That's why we've brought you three companies that use this strategy masterfully. Check them out!
1- iFood
This delivery service attracts new customers belgium business fax list through iFood Benefícios. Here, you refer a company and, if they decide to participate in the program, you will receive a credit of up to R$1,000.00.
Watch the video below and learn more about iFood Benefits:
2- Nubank
One of the most popular referral marketing examples is Nubank.
To increase the number of customers, the Brazilian fintech encourages consumers themselves to refer new users to the bank.
Among the benefits of using the company's referral program, we can highlight that the institution takes your recommendation into account when analyzing credit.
In other words: the more friends you invite, the greater your chances of increasing your card limit.
By the way, check out more details about the purple guy's program. Just press play:
3- EAD Platform
Another example is EAD Plataforma, which offers the best distance learning experience for its students.
Here, when you refer a customer through your partner link, you will receive a recurring commission for each payment while the user is active on the platform.
But who can be a partner of EAD Plataforma ?
Content producers, digital agencies , business consultants, design offices, websites and freelancers.
Become a partner and expand your opportunities with a series of benefits!
How to do referral marketing?
Source: Rodrigo Noll
You need to pay attention to four details to implement this sales channel in your distance learning course :
mechanics;
reward;
channels and key moments.
Come with us to understand each of these points!
1- Mechanics
First, define the rules and when the participant will earn the bonus: only when he/she refers or only when the person referred purchases your product or service.
A good example of this is creating a ranking of referred customers and giving a different reward to the participant every month.
Another suggestion is the game , which offers prizes as more friends are recommended.
Reading tip: Gamification: what is gamification in companies and how to adopt it?
2- Reward
A classic mistake is to offer a super product, like a state-of-the-art television.
The problem is that this attracts a lot of promotion hunters, and not necessarily your company's persona.
Another inefficient strategy is to give discounts. But why?
discount does not generate value for your consumer;
Generally, the person who uses your solution is not the same customer who pays. Therefore, they feel the benefit of the product and are not motivated to recommend it.
In this case, the best alternative is to choose prizes that generate value or make the user's routine easier, such as: access to more complete content and exclusive service channels.
3- Channels and key moments
No one recommends a product or service when the process is laborious or hidden on your page. Word -of-mouth marketing doesn't happen by magic.
That said, you need to remind your consumer that they can participate in a rewards program.
Below, we have separated some moments that will help you in this mission:
when the user responds to the satisfaction survey with maximum score;
when your company resolves a bottleneck in service;
when the client notices the first results with their course.
How to measure the results of referral marketing?
Among the main referral marketing metrics, we can highlight:
penetration rate: this metric reveals how many active students were referred by a student in your base;
referrals per capita: this is the indicator that finds out how many students received recommendations over a given period;
referrals received: calculates how many new leads you got from the referral program;
Conversion rate: this is a classic. It shows the return on each investment in your course, whether it be time or money, in relation to enrollments.
Reading tip: learn how to have a good lead conversion in your course!
Referral Marketing: The Most Common Mistakes!
To be successful with this strategy, avoid three mistakes in your course:
Ignoring customer opinions about the most suitable bonuses for your rewards program ;
Developing this strategy without planning and testing to identify whether the idea is really suitable for the course profile;
Staying away from metrics and not monitoring the positive and negative points of the system.