Copy for ads with a high conversion rate: see 10 tips!
Posted: Tue Dec 03, 2024 7:20 am
If you are an EAD content producer, one of the obstacles that you face every day is creating copy for ads with a high conversion rate, right?
So, if you want to create a successful sales campaign that increases the number of enrollments for your course, keep reading!
Here, you will learn :
10 tips for creating copies that are impossible to ignore;
2 formulas and 10 ad templates;
4 generations of text;
examples of materials for email, Instagram, Facebook and WhatsApp.
Sounds interesting?
So, come with us to find out how to increase the conversion rate of your ads.
First of all, what is Copywriting?
Source: Engaja Tech
In short, copywriting is a content production technique focused on enticing potential customers to complete a specific action.
In practice, you must develop the “copy” (text) with a persuasive character, using mental triggers to stimulate interest in the reader, with the aim of achieving conversions and sales.
Want to know more? Watch:
How to write copy for ads? Check out 10 tips!
Now that you know what copywriting for ads is , it’s time to learn how to put this strategy into practice.
Below, we have gathered a series of tips to help you in this mission. Let's take a look at them!
1- Surprise the audience
The first step is to write a text that grabs the audience's attention, especially at a time when people receive an avalanche of information every day.
To do this, follow these tips:
choose an impactful phrase at the beginning;
use emojis in the content;
apply personalization to the text, calling the person by name;
include data and numbers;
add initial capital letters.
In this example, notice that the words always start with a capital letter.
At first, it may seem charming, however the variation singapore business fax list in height between the letters impacts the user and improves the click rate on Google.
2- Get straight to the point
In ad copy, less is more!
Although some channels allow you to add more words, remember that the idea is not to write a book, but to be objective in order to capture the reader's attention.
At the same time, work on creativity in the text to gain a competitive edge in the market.
Here is a great example that combines intelligence with creativity.
Halos connects your product to cute animal photos, bringing the reader closer to your brand.
3- Focus on the offer
The best ad copy is that which focuses on just one offer , which is relevant to the audience and which differentiates itself from competitors.
This LinkedIn ad is straight to the point and speaks to its target audience: online salespeople.
4- Highlight the audience’s pain or need
When developing your copy, remember : the ad is not about what your business wants to sell, but how it can help the reader solve a problem.
Therefore, create a copy that highlights this difficulty of your client.
This is what will stimulate curiosity, click to buy or register on a landing page .
In Pluga 's ad , it is clear that one of the difficulties its audience has is working with different tools, without integration between them.
So, the copy focuses on this pain: thanks to the tool's integrations, it is possible to use all the features in one place, without writing a single line of code.
5- Apply mental triggers
Mental triggers stimulate the unconscious and provoke automatic choices in human beings.
They are widely used in copywriting to encourage behavior and, therefore, lead the reader to purchase your solution.
Stay informed: 5 mental sales triggers to persuade consumers of information products
6- Add keywords
When creating your copy for search engines (sponsored links), the use of keywords in the text is vital.
This gives your content more chances to appear in the top positions and have great results.
But how do you find these terms?
The following video shows interesting tips on how to choose keywords for your ads. It's worth checking out:
7- Include the call to action
In short, the call-to-action ( CTA ) is a resource that induces the user to take the next step.
Basically, these are the formats most used by companies:
read another blog post;
guide to a landing page;
purchase a product.
It can be used in various formats, such as: banners, buttons and text links.
A great example of this is the copy on the Spotify page, the music streaming service that offers two versions to customers: a free version with ads and a paid version without ads.
Netflix also successfully exploits the CTA with the following message: “Subscribe to Netflix”.
However, if you look at the content that makes up this section of the page, you will notice that it is all geared towards the idea that there are no obstacles to completing this process.
8- Avoid getting stuck on an idea
Successful writing doesn’t happen overnight. Basically, it follows this process:
organizes;
delete;
rewrites;
edit;
give up everything;
repeat the process.
Keep in mind that this is more common than you might think, so work on the words as many times as necessary until you reach the text you consider ideal.
But how to become more creative?
this video, Bruno Hora demystifies the true origins of creativity, showing how anyone can build a great idea. Just press play:
9- Review the copy carefully
Once the text is complete, the next step is to review the material. To do this, you should:
let your content rest for a few hours or days to avoid biased review;
use ctrl + f to identify and eliminate unnecessary words, such as: very, already, as, better, than and more;
perform a dynamic reading of your content to check scannability.
So, if you want to create a successful sales campaign that increases the number of enrollments for your course, keep reading!
Here, you will learn :
10 tips for creating copies that are impossible to ignore;
2 formulas and 10 ad templates;
4 generations of text;
examples of materials for email, Instagram, Facebook and WhatsApp.
Sounds interesting?
So, come with us to find out how to increase the conversion rate of your ads.
First of all, what is Copywriting?
Source: Engaja Tech
In short, copywriting is a content production technique focused on enticing potential customers to complete a specific action.
In practice, you must develop the “copy” (text) with a persuasive character, using mental triggers to stimulate interest in the reader, with the aim of achieving conversions and sales.
Want to know more? Watch:
How to write copy for ads? Check out 10 tips!
Now that you know what copywriting for ads is , it’s time to learn how to put this strategy into practice.
Below, we have gathered a series of tips to help you in this mission. Let's take a look at them!
1- Surprise the audience
The first step is to write a text that grabs the audience's attention, especially at a time when people receive an avalanche of information every day.
To do this, follow these tips:
choose an impactful phrase at the beginning;
use emojis in the content;
apply personalization to the text, calling the person by name;
include data and numbers;
add initial capital letters.
In this example, notice that the words always start with a capital letter.
At first, it may seem charming, however the variation singapore business fax list in height between the letters impacts the user and improves the click rate on Google.
2- Get straight to the point
In ad copy, less is more!
Although some channels allow you to add more words, remember that the idea is not to write a book, but to be objective in order to capture the reader's attention.
At the same time, work on creativity in the text to gain a competitive edge in the market.
Here is a great example that combines intelligence with creativity.
Halos connects your product to cute animal photos, bringing the reader closer to your brand.
3- Focus on the offer
The best ad copy is that which focuses on just one offer , which is relevant to the audience and which differentiates itself from competitors.
This LinkedIn ad is straight to the point and speaks to its target audience: online salespeople.
4- Highlight the audience’s pain or need
When developing your copy, remember : the ad is not about what your business wants to sell, but how it can help the reader solve a problem.
Therefore, create a copy that highlights this difficulty of your client.
This is what will stimulate curiosity, click to buy or register on a landing page .
In Pluga 's ad , it is clear that one of the difficulties its audience has is working with different tools, without integration between them.
So, the copy focuses on this pain: thanks to the tool's integrations, it is possible to use all the features in one place, without writing a single line of code.
5- Apply mental triggers
Mental triggers stimulate the unconscious and provoke automatic choices in human beings.
They are widely used in copywriting to encourage behavior and, therefore, lead the reader to purchase your solution.
Stay informed: 5 mental sales triggers to persuade consumers of information products
6- Add keywords
When creating your copy for search engines (sponsored links), the use of keywords in the text is vital.
This gives your content more chances to appear in the top positions and have great results.
But how do you find these terms?
The following video shows interesting tips on how to choose keywords for your ads. It's worth checking out:
7- Include the call to action
In short, the call-to-action ( CTA ) is a resource that induces the user to take the next step.
Basically, these are the formats most used by companies:
read another blog post;
guide to a landing page;
purchase a product.
It can be used in various formats, such as: banners, buttons and text links.
A great example of this is the copy on the Spotify page, the music streaming service that offers two versions to customers: a free version with ads and a paid version without ads.
Netflix also successfully exploits the CTA with the following message: “Subscribe to Netflix”.
However, if you look at the content that makes up this section of the page, you will notice that it is all geared towards the idea that there are no obstacles to completing this process.
8- Avoid getting stuck on an idea
Successful writing doesn’t happen overnight. Basically, it follows this process:
organizes;
delete;
rewrites;
edit;
give up everything;
repeat the process.
Keep in mind that this is more common than you might think, so work on the words as many times as necessary until you reach the text you consider ideal.
But how to become more creative?
this video, Bruno Hora demystifies the true origins of creativity, showing how anyone can build a great idea. Just press play:
9- Review the copy carefully
Once the text is complete, the next step is to review the material. To do this, you should:
let your content rest for a few hours or days to avoid biased review;
use ctrl + f to identify and eliminate unnecessary words, such as: very, already, as, better, than and more;
perform a dynamic reading of your content to check scannability.