Send newsletters to build loyalty and improve customer relationships
Posted: Tue Dec 03, 2024 6:11 am
Newsletters have made a strong comeback in recent years, gaining increasing importance. These communication tools offer numerous benefits, standing out as a powerful strategy to build customer loyalty . Watch the video summary of the article:
Among the main advantages of sending newsletters to your clients are:
They position the brand as an expert in its sector : they reinforce its authority and credibility.
They allow you to better understand the interests of your audience : they facilitate more precise and effective segmentation.
They offer deeper, more direct and personalized communication : they adapt to the needs of each audience.
They foster long-term loyalty by providing valuable content that connects with the user.
They keep the brand present in the customer's mind : they help it stay visible and relevant.
Below we show you some examples and practical tips for sending newsletters that encourage customer loyalty and keep you top of mind .
Table of Contents
Build customer loyalty by sharing guides, tricks or tutorials
Send newsletters with feedback surveys
Send newsletters with personalized offers
Newsletters for loyalty programs
Build customer loyalty by sharing guides, tricks or tutorials
Sending newsletters to your customers acts as a powerful tool for loyalty, especially if we use them to share educational content , such as guides, tips or tutorials. To create perfect newsletters they must go into depth about the features or use of the products or services we offer.
For example, if your product is cloud software, you can use your newsletter to offer serialized content that explains how to get the most out of the software's features.
It is also effective to send exclusive content that gives the user a sense of belonging and reward, as recognition for being a repeat customer. Continuing with office 365 email list the software example, you could offer a set of exclusive templates to create sequences with different objectives, explaining in successive newsletters various use cases to keep the subscriber engaged. You can use tools for email marketing automation.
Tips before you start :
Avoid excessive length : Make sure the content is clear and concise. If you need to go into more depth, attach additional documents such as whitepapers or ebooks.
Present information visually : Use graphics, images, animations or videos that illustrate each step to capture the user's attention and facilitate understanding.
Structure the content : Organize the text with headings and lists that allow for easier and more enjoyable reading.
Serial format : Divide content into multiple installments, distributing it in consecutive newsletters to maintain user interest and offer ongoing rewards.
Content personalization : If you have a CRM, use data on user interests to segment and personalize the experience, offering relevant information tailored to each profile.
Key elements it should contain :
Attractive, clear and direct title : concisely summarizes what the user will learn or the benefits they will obtain.
Video tutorial or image sequence : visually represents the different steps of the guide to facilitate understanding.
Call to action : invites the user to access additional content on the website, encouraging a specific action.
Send newsletters with feedback surveys
You can collect customer feedback through feedback surveys to better understand your subscribers. These surveys should be aimed at understanding customer experience with your products or services in specific contexts, such as the launch of a new feature.
Continuing with the marketing software example, the survey could be designed to learn about the user's experience with a new feature. To improve response rates and strengthen loyalty, you can offer an incentive, such as exclusive access to beta features, thus valuing their time and opinion .
Tips before you start :
Explain the purpose : Make it clear to the customer how their feedback will be used and what benefits they will gain from participating.
Keep the survey short : The shorter and simpler it is, the more likely the customer is to complete it.
Consider a single question : If possible, simplify as much as possible by asking only one key question.
Combine questions : Use open-ended questions to obtain qualitative data and closed-ended questions to collect quantitative data.
Key elements that your feedback survey email should contain :
Persuasive Title : Highlight the importance of the user's opinion and the benefits they will gain from participating in the survey.
Clear description : Explain in the first paragraph the incentive that the user will receive when completing the survey, highlighting its value.
Short and simple questions : Design a set of questions (less than 10), easy to answer to ensure a quick and effective experience.
Send newsletters with personalized offers
Although they are often considered a purely conversion-oriented tool, sending newsletters with personalized offers plays a crucial role in customer loyalty.
With this type of offer, the user perceives that he or she is not receiving generic promotions, but rather that he or she is being presented with a proposal specially designed for him or her , which shows that the company understands his or her interests .
A clear example of this is the case of clothing e-commerce sites, where discounts are offered on items that the user has previously shown interest in.
Among the main advantages of sending newsletters to your clients are:
They position the brand as an expert in its sector : they reinforce its authority and credibility.
They allow you to better understand the interests of your audience : they facilitate more precise and effective segmentation.
They offer deeper, more direct and personalized communication : they adapt to the needs of each audience.
They foster long-term loyalty by providing valuable content that connects with the user.
They keep the brand present in the customer's mind : they help it stay visible and relevant.
Below we show you some examples and practical tips for sending newsletters that encourage customer loyalty and keep you top of mind .
Table of Contents
Build customer loyalty by sharing guides, tricks or tutorials
Send newsletters with feedback surveys
Send newsletters with personalized offers
Newsletters for loyalty programs
Build customer loyalty by sharing guides, tricks or tutorials
Sending newsletters to your customers acts as a powerful tool for loyalty, especially if we use them to share educational content , such as guides, tips or tutorials. To create perfect newsletters they must go into depth about the features or use of the products or services we offer.
For example, if your product is cloud software, you can use your newsletter to offer serialized content that explains how to get the most out of the software's features.
It is also effective to send exclusive content that gives the user a sense of belonging and reward, as recognition for being a repeat customer. Continuing with office 365 email list the software example, you could offer a set of exclusive templates to create sequences with different objectives, explaining in successive newsletters various use cases to keep the subscriber engaged. You can use tools for email marketing automation.
Tips before you start :
Avoid excessive length : Make sure the content is clear and concise. If you need to go into more depth, attach additional documents such as whitepapers or ebooks.
Present information visually : Use graphics, images, animations or videos that illustrate each step to capture the user's attention and facilitate understanding.
Structure the content : Organize the text with headings and lists that allow for easier and more enjoyable reading.
Serial format : Divide content into multiple installments, distributing it in consecutive newsletters to maintain user interest and offer ongoing rewards.
Content personalization : If you have a CRM, use data on user interests to segment and personalize the experience, offering relevant information tailored to each profile.
Key elements it should contain :
Attractive, clear and direct title : concisely summarizes what the user will learn or the benefits they will obtain.
Video tutorial or image sequence : visually represents the different steps of the guide to facilitate understanding.
Call to action : invites the user to access additional content on the website, encouraging a specific action.
Send newsletters with feedback surveys
You can collect customer feedback through feedback surveys to better understand your subscribers. These surveys should be aimed at understanding customer experience with your products or services in specific contexts, such as the launch of a new feature.
Continuing with the marketing software example, the survey could be designed to learn about the user's experience with a new feature. To improve response rates and strengthen loyalty, you can offer an incentive, such as exclusive access to beta features, thus valuing their time and opinion .
Tips before you start :
Explain the purpose : Make it clear to the customer how their feedback will be used and what benefits they will gain from participating.
Keep the survey short : The shorter and simpler it is, the more likely the customer is to complete it.
Consider a single question : If possible, simplify as much as possible by asking only one key question.
Combine questions : Use open-ended questions to obtain qualitative data and closed-ended questions to collect quantitative data.
Key elements that your feedback survey email should contain :
Persuasive Title : Highlight the importance of the user's opinion and the benefits they will gain from participating in the survey.
Clear description : Explain in the first paragraph the incentive that the user will receive when completing the survey, highlighting its value.
Short and simple questions : Design a set of questions (less than 10), easy to answer to ensure a quick and effective experience.
Send newsletters with personalized offers
Although they are often considered a purely conversion-oriented tool, sending newsletters with personalized offers plays a crucial role in customer loyalty.
With this type of offer, the user perceives that he or she is not receiving generic promotions, but rather that he or she is being presented with a proposal specially designed for him or her , which shows that the company understands his or her interests .
A clear example of this is the case of clothing e-commerce sites, where discounts are offered on items that the user has previously shown interest in.