2020 will be the year of the evolution of existing trends that, thanks to technological advances and innovation, will move to another level .
Today's consumer demands have changed, and competition is becoming increasingly fierce. This is why B2B marketing experts have to find new ways and tools to meet these new demands.
B2B Marketing Trends for 2020
Marketing and sales department alignment
The union of the marketing and sales departments is essential to ensure compliance with the objectives established in the marketing strategy. Working together helps to improve communication, have more transparency and carry out actions that guide the consumer through the sales funnel.
Unifying customer experience (CX) vs employee experience (EX) vs brand experience (BX)
Customer experience has been shown to help increase hotmail email list sales and brand reputation . In 2020, the trend will be to take into account not only customer experience but also employee experience and brand experience . Designing new strategies and implementing certain objectives focused on the satisfaction of these three experiences helps to successfully achieve these objectives.
Video Marketing
90% of companies use video in their marketing strategies. This is because they increase ROI, improve engagement, are memorable, help with SEO positioning, are easy to share, etc.
Content marketing maturation
In 2020, B2B content marketing will return to its roots, seeking to create and distribute valuable, relevant and consistent content to attract and retain a clearly defined audience.
Mindful Marketing
When we talk about Mindful Marketing we are referring to a more human type of marketing that focuses on values rather than products and consumers.
According to this article from Merca 2.0 , the bases of Mindful Marketing are:
Intentional rather than habitual
Benefits for all parties involved
Understand disagreements and diverse perspectives
Solve the causes of the problems
Use individual and collective emotional intelligence
This will undoubtedly be the most notable trend for 2020, changing the way marketing campaigns have been carried out to date.
Chatbots
In 2018, Gartner said that by 2020, 85% of customer interactions will occur without the intervention of a human agent.
This leads us to the use of chatbots, artificial intelligence software capable of simulating a conversation with a person. Therefore, they act as a 24/7 assistant.
Can you think of any other trends? We'd be happy to add them!
