Keyword variations, variability, and redundant keywords

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Many keywords are very similar, as you can see in our example. It seems that women’s running shoes and women’s running shoes are only different in word order, so many people might argue that they are the same keyword. You may see a message in your Google Ads account that recommends replacing the keyword with another one. The problem is that this message does not take into account the actual performance of keywords that Google has flagged as redundant, which actually perform quite differently.

If this happens, you should evaluate whether both india car owner data keyword variations (i.e., two keywords) are at least as effective as your stated goal. It often happens that if only one of two similar keywords is selected, the selected keyword will achieve lower performance than if both keyword variations were used in the advertising campaign.

If both keyword variations have similar predicted performance, we recommend that you deploy both keywords and then pause one of them later in the campaign if it doesn't meet your goals. If a keyword doesn't meet your goals, omit it from the next ad group.