New sales processes: how to strengthen communication

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It's clear that the process is changing, and it's essential that communication from the first contact be more intense, conveying a sense of security and activity in the face of uncertainty.

Your website is more than just a showcase; it should now be a salesperson. You can use live chats where customers can ask any questions.

Don't forget that personalized communication is fantuan data essential. Nowadays, it's essential to have a CRM that gathers all our contacts and allows us to communicate with them in one way or another depending on their purchasing phase.

Email marketing can help them move to the next phase. Tools like HubSpot allow you to integrate CRM and email marketing campaigns into a single platform to fine-tune your messaging.

As you can see, it's no longer enough to have a good product or service. You need to be able to communicate it to potential customers through the right digital tools.

At Bannister Global, we have extensive experience finding the communications and marketing platforms that best suit each business. Let us guide you and equip you with the right toolkit.