Support and development of company culture
Posted: Sat Apr 05, 2025 5:49 am
For example, if a company values flexibility, this should be reflected in the work schedule, not just in corporate presentations.
In our agency, specialists themselves choose the start and chinese overseas british data end time of the working day, so some can come to the office as early as 8 am, while others are more comfortable working from 12 pm.
The role of transparency and open communication
A strong HR brand is built on trust. Transparency in relationships with employees helps to strengthen loyalty. Regular feedback, honesty regarding salary and career opportunities help to reduce the level of dissatisfaction. In practice, this can be implemented through open meetings, employee development maps, and a grading system.
Supporting career growth and professional development of employees
People want to develop and see opportunities for growth. Companies that invest in professional training, mentoring, and career advancement attract and retain valuable talent.
Develop training programs, encourage employee sharing, and provide access to resources for professional development.
Companies create internal courses, conduct workshops, meetups, master classes, and pay for employees to participate in professional conferences.
We have a rule in our agency - compensation of 50% of the cost of professional training of specialists. Our guys regularly use this opportunity, pumping up their skills and at the same time helping the agency to develop.
How to attract talent to your company
To create a strong HR brand that attracts the right talent, it’s important to move from principles to concrete actions. Let’s look at practical steps that will help strengthen your company’s image as an attractive employer.
Identify and promote your unique employee value proposition (EVP)
An Employee Value Proposition (EVP) is a clear statement of what a company can offer employees in exchange for their skills and commitment.
Start by defining your company’s values and what sets it apart in the labor market. Highlight key points – be it flexible hours, career growth opportunities, or participation in interesting projects – and actively promote them in your communications.
For example, Netflix's EVP is based on the principles of freedom and responsibility, where employees are given a lot of autonomy and the ability to make their own decisions within projects.
EVP Netflix
Create comfortable working conditions
Comfortable working conditions are not only comfortable offices with cookies, but also support for flexible hours, the possibility of remote work, and the creation of a motivating work environment. The creation of recreation areas (kicker - one love), a general cozy atmosphere, and the use of advanced technologies help employees feel more comfortable.
The entire rating can be viewed at the link. In addition, there you will find trends in influence marketing for 2025.
In our agency, specialists themselves choose the start and chinese overseas british data end time of the working day, so some can come to the office as early as 8 am, while others are more comfortable working from 12 pm.
The role of transparency and open communication
A strong HR brand is built on trust. Transparency in relationships with employees helps to strengthen loyalty. Regular feedback, honesty regarding salary and career opportunities help to reduce the level of dissatisfaction. In practice, this can be implemented through open meetings, employee development maps, and a grading system.
Supporting career growth and professional development of employees
People want to develop and see opportunities for growth. Companies that invest in professional training, mentoring, and career advancement attract and retain valuable talent.
Develop training programs, encourage employee sharing, and provide access to resources for professional development.
Companies create internal courses, conduct workshops, meetups, master classes, and pay for employees to participate in professional conferences.
We have a rule in our agency - compensation of 50% of the cost of professional training of specialists. Our guys regularly use this opportunity, pumping up their skills and at the same time helping the agency to develop.
How to attract talent to your company
To create a strong HR brand that attracts the right talent, it’s important to move from principles to concrete actions. Let’s look at practical steps that will help strengthen your company’s image as an attractive employer.
Identify and promote your unique employee value proposition (EVP)
An Employee Value Proposition (EVP) is a clear statement of what a company can offer employees in exchange for their skills and commitment.
Start by defining your company’s values and what sets it apart in the labor market. Highlight key points – be it flexible hours, career growth opportunities, or participation in interesting projects – and actively promote them in your communications.
For example, Netflix's EVP is based on the principles of freedom and responsibility, where employees are given a lot of autonomy and the ability to make their own decisions within projects.
EVP Netflix
Create comfortable working conditions
Comfortable working conditions are not only comfortable offices with cookies, but also support for flexible hours, the possibility of remote work, and the creation of a motivating work environment. The creation of recreation areas (kicker - one love), a general cozy atmosphere, and the use of advanced technologies help employees feel more comfortable.
The entire rating can be viewed at the link. In addition, there you will find trends in influence marketing for 2025.