Why do people buy clothes from Mongolia?
Posted: Sat Apr 05, 2025 4:28 am
To reduce the bounce rate, you need to move store visitors online, where chinese overseas america data they can order delivery to their city. Before developing an online store (we talked about it in another case ), you need to work out that very "base" - a brand platform and a memorable corporate style.
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We tell you how we created a brand platform, corporate identity, and designed advertising materials for the flagship store of the clothing brand ULAANBAATAR.
Who we are
We, the digital agency Stik, create and promote e-commerce businesses. We develop a holistic image of the company, create online stores and set up comprehensive marketing on the Internet - we have been doing all this for 9 years.
Our clients include: Namelazz, All we need, LE VERTYVER, Shtab. We work with Fashion, IT, real estate, FMCG, industry and B2B.
Stage 1. Brief, research and analytics – what you can’t start without
At the start, we held a briefing with the client to immerse ourselves in the business. The client's product is soft, pleasant to the body and timeless clothing and comfort products made from cashmere, down, yak and camel wool for women and men who value quality, comfort and versatility.
Having analyzed competitors in Similarweb, Serpstat and industry ratings, we identified a pressing problem in the Mongolian goods market:
Modern clothing brands from Mongolia in Russia are retailers that sell fairly high-quality products, but not of their own production. In this regard, they increase the cost, inflating prices for the brand and marketing. Behind all this, a personalized approach, customer focus and soul are lost - what the target audience needs due to age and maturity.
This problem-insight became the starting point for developing the brand's unique selling proposition. First, we had to study the behavioral and social characteristics of the audience in more detail.
To answer this question, we once again turned to analytics and used Yandex Views.
We created five portraits of the target audience, their preferences, behavior, as well as barriers to purchase and current solutions:
Working homemaker (45 years old)
Responsible family man (45 years old)
An accomplished connoisseur of comfort (65 years old)
Appreciator of calm and practicality (60 years old)
Tourist (40-65 years old)
An example of a portrait of a target audience representative that we have compiled
Now that we have a clear picture of the brand's potential customers, we have come to the essence of ULAANBAATAR. This is the idea that captures the main idea of the company.
Join our Telegram bot
We tell you how we created a brand platform, corporate identity, and designed advertising materials for the flagship store of the clothing brand ULAANBAATAR.
Who we are
We, the digital agency Stik, create and promote e-commerce businesses. We develop a holistic image of the company, create online stores and set up comprehensive marketing on the Internet - we have been doing all this for 9 years.
Our clients include: Namelazz, All we need, LE VERTYVER, Shtab. We work with Fashion, IT, real estate, FMCG, industry and B2B.
Stage 1. Brief, research and analytics – what you can’t start without
At the start, we held a briefing with the client to immerse ourselves in the business. The client's product is soft, pleasant to the body and timeless clothing and comfort products made from cashmere, down, yak and camel wool for women and men who value quality, comfort and versatility.
Having analyzed competitors in Similarweb, Serpstat and industry ratings, we identified a pressing problem in the Mongolian goods market:
Modern clothing brands from Mongolia in Russia are retailers that sell fairly high-quality products, but not of their own production. In this regard, they increase the cost, inflating prices for the brand and marketing. Behind all this, a personalized approach, customer focus and soul are lost - what the target audience needs due to age and maturity.
This problem-insight became the starting point for developing the brand's unique selling proposition. First, we had to study the behavioral and social characteristics of the audience in more detail.
To answer this question, we once again turned to analytics and used Yandex Views.
We created five portraits of the target audience, their preferences, behavior, as well as barriers to purchase and current solutions:
Working homemaker (45 years old)
Responsible family man (45 years old)
An accomplished connoisseur of comfort (65 years old)
Appreciator of calm and practicality (60 years old)
Tourist (40-65 years old)
An example of a portrait of a target audience representative that we have compiled
Now that we have a clear picture of the brand's potential customers, we have come to the essence of ULAANBAATAR. This is the idea that captures the main idea of the company.