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Consumer behavior trends due to coronavirus. COVID-19.

Posted: Sun Jan 19, 2025 11:06 am
by jakariabd
As countries around the world ask citizens to stay home to help ease the impact of the coronavirus (COVID-19), consumer habits are changing.

The way we communicate, eat, exercise and, most importantly, shop is changing. To better understand how consumer behavior has changed, YOTPO conducted a survey to shed light on how shopping habits and priorities are changing.

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On March 17, 2020, 2,000 consumers aged 14 to 73 singapore whatsapp number data were surveyed. 34% of respondents live in the US, 34% in the UK, and 33% in Canada. Respondents were evenly split between Gen Z (14-22), Millennials (23-38), Gen X (39-54), and Baby Boomers (55-74).

Among the many emerging trends, here are a few key takeaways for e-commerce marketers:

Consumers are becoming more receptive to marketing messages, including email, SMS marketing, social media and more.
Consumers primarily prefer to buy food products, as well as products that promote health and wellness, including supplements and items such as thermometers and medications.
If stores are out of stock, consumers will consider less familiar brands.