What is an Email Marketing Strategy?
Posted: Tue Dec 03, 2024 10:54 am
What is Text Marketing Strategy?
What is SMS marketing, you may ask. SMS marketing is also a direct marketing strategy. However, sms marketing best practices have a more narrow scope than email. While emails can be anything from a general newsletter to a direct sales offer, text messages are only sent to previous customers who have consented to receive such notifications and are usually limited to two general types of messages:
Campaigns – The most common type of SMS marketing, campaign messages uk business email list are used to offer promotions and sales or to inform customers of an event.
Transactional – These messages are triggered by a customer’s action or an event. For example, if you place a food order, the restaurant may send a confirmation message with an ETA for the meal.
Typically, campaign messages are more urgent in nature. They’re time-sensitive, meaning there’s a limited opportunity for the person to act. Often, they’ll urge the customer to sign up, buy now, or donate in exchange for savings, deals, or exclusive releases.
This urgency, coupled with a limited-time offer, inspires customers to act. It channels something innate in people—a FOMO (Fear of Missing Out) of sorts—that makes it an incredibly effective marketing channel.
Comparing Email vs. SMS: How Do They Stack Up?
While both serve different purposes and are best utilized as complementary strategies, you may still wonder how they compare one-to-one. There are a few categories that help differentiate one from the other.
In some cases, one marketing strategy is more effective. And in others, they draw similar results.
#1 Ubiquity
Both text and email are daily facets of modern life.
Email is one of the most common digital communication tools in use today. People email daily for work and personal reasons, plus having a valid email address is necessary for many digital actions. As Statista notes:1
“[Email] has become a new type of digital currency, for valid email addresses now function as virtual keys that unlock access to online services such as banking and shopping. Today, the number of email users worldwide stands at a record 4.03 billion.”
Similarly, nearly every American owns a cellphone. Per Pew research, 96% of American adults own a cellphone of some kind and 81% own smartphones. More importantly, smartphone ownership is nearly universal in the all-important 18-49 demographics.2
Worldwide, cellphone ownership exceeds email—5.13 billion people have cellphones—but smartphone ownership falls below—2.71 billion.3 The location of your core consumer base will impact the ubiquity of both smartphones and email addresses.
What is SMS marketing, you may ask. SMS marketing is also a direct marketing strategy. However, sms marketing best practices have a more narrow scope than email. While emails can be anything from a general newsletter to a direct sales offer, text messages are only sent to previous customers who have consented to receive such notifications and are usually limited to two general types of messages:
Campaigns – The most common type of SMS marketing, campaign messages uk business email list are used to offer promotions and sales or to inform customers of an event.
Transactional – These messages are triggered by a customer’s action or an event. For example, if you place a food order, the restaurant may send a confirmation message with an ETA for the meal.
Typically, campaign messages are more urgent in nature. They’re time-sensitive, meaning there’s a limited opportunity for the person to act. Often, they’ll urge the customer to sign up, buy now, or donate in exchange for savings, deals, or exclusive releases.
This urgency, coupled with a limited-time offer, inspires customers to act. It channels something innate in people—a FOMO (Fear of Missing Out) of sorts—that makes it an incredibly effective marketing channel.
Comparing Email vs. SMS: How Do They Stack Up?
While both serve different purposes and are best utilized as complementary strategies, you may still wonder how they compare one-to-one. There are a few categories that help differentiate one from the other.
In some cases, one marketing strategy is more effective. And in others, they draw similar results.
#1 Ubiquity
Both text and email are daily facets of modern life.
Email is one of the most common digital communication tools in use today. People email daily for work and personal reasons, plus having a valid email address is necessary for many digital actions. As Statista notes:1
“[Email] has become a new type of digital currency, for valid email addresses now function as virtual keys that unlock access to online services such as banking and shopping. Today, the number of email users worldwide stands at a record 4.03 billion.”
Similarly, nearly every American owns a cellphone. Per Pew research, 96% of American adults own a cellphone of some kind and 81% own smartphones. More importantly, smartphone ownership is nearly universal in the all-important 18-49 demographics.2
Worldwide, cellphone ownership exceeds email—5.13 billion people have cellphones—but smartphone ownership falls below—2.71 billion.3 The location of your core consumer base will impact the ubiquity of both smartphones and email addresses.