Happy customers are the most important driver of growth . They have the power to make or break a business.
At Trustmary, we believe that positive reviews are the ultimate growth driver for businesses across all industries . It’s the fastest way to build trust digitally, and building trust is essential in the age of online scams and data phishers.
The key to using reviews to grow your business is knowing what works best – and we do!
We are continually developing ways to use reviews effectively and with little to no manual work.
We've discovered lots of useful tips and tricks with real-life examples, and we can't wait to share them with you.
This article explores ways you can collect and use reviews and kazakhstan phone number list maximize your potential (=get more sales for your business)
You will learn how to use the right reviews in the right way, in the right place, at the right time, and for the right visitor.
reviews that matter
The right reviews
There are differences between the reviews you receive.
Some are more reliable, credible and effective than others. We have learned a lot about this topic through case studies and A/B testing.
If you use Trustmary to display reviews, the software will make sure your best reviews come to the top.
But what makes some reviews better than others?
Classification
It doesn't take a genius to know that 5-star reviews are more likely to impress a potential customer than 1-star reviews.
Review statistics show that only 9% of customers would be willing to do business with a business that has an average rating of 1 or 2 stars, and 94% of consumers avoid a business because of negative reviews.
On the other hand, having a full 5-star rating isn't the best option either. It's easy to come across as biased or disingenuous - no one is perfect.
Research actually shows that it is best to have an average rating between 4.2 and 4.5 stars.
review ratings
from Rukapalvelu
Length
Longer reviews include more information than shorter ones, so they provide a better insight into the business and are more reliable.
Longer reviews can generate up to 14% more conversions compared to short reviews.
more leads with longer reviews
Details
If customer reviews include details about the product or service, or about the reviewer, they are much more credible .
First-hand information about the customer's experience adds a personal touch to the review and is more likely to convey a friendly image of the company.
Additionally, including the author's name, photo, location, and other information adds credibility and social proof effect .
It should not be forgotten that people are more likely to follow the example of their peers.
Imagine this: you're a 15-year-old boy looking for a new video game and reading reviews. Would you be more affected by a review from someone closer to your age or someone who looks like your grandmother?
Present
Recent reviews are essential. 73% of consumers don't even consider reviews older than a month.
To keep the flow of new reviews coming, you need to be active in collecting reviews . That's where Trustmary can help you and do it automatically.
Half
Finally, there is a difference between text reviews and video reviews.
Video reviews can generate 20% more sales than text reviews.
There are many reasons for this:
Video affects our emotions much more than text,
Video is harder to fake than text, and
We are used to consuming video content (and becoming increasingly lazy with reading).
More sales with video reviews
