After seeing all the aspects that influence advertising psychology
Posted: Tue Dec 03, 2024 10:28 am
A person's response can vary depending on the color or shape they are seeing. Numerous studies on shapes and color have managed to determine that there are shapes and colors that guide and direct attention more effectively. Language of advertising , it is time to see how these are introduced into advertising and what its language is like.
Advertising texts We can say that advertising texts belong to the field of pragmatics, that is, the branch of linguistics that studies speech acts and, in general, the use of language. These are texts qatar telegram data designed to persuade the consumer to take action to buy a product/service or to adopt an idea. This is why advertising messages are created using the AIDA method, that is, messages that are based on:
attracting a person's attention, capturing interest, awakening desire and causing them to take action. Sensory marketing Using the 5 senses to awaken emotions and sensations in the chosen audience is essential to guarantee advertising success. We are already aware that our rational and emotional sides are in constant battle. This is why, when our emotional side prevails over our rational side, we take certain actions and make decisions motivated by our feelings.
Advertising texts We can say that advertising texts belong to the field of pragmatics, that is, the branch of linguistics that studies speech acts and, in general, the use of language. These are texts qatar telegram data designed to persuade the consumer to take action to buy a product/service or to adopt an idea. This is why advertising messages are created using the AIDA method, that is, messages that are based on:
attracting a person's attention, capturing interest, awakening desire and causing them to take action. Sensory marketing Using the 5 senses to awaken emotions and sensations in the chosen audience is essential to guarantee advertising success. We are already aware that our rational and emotional sides are in constant battle. This is why, when our emotional side prevails over our rational side, we take certain actions and make decisions motivated by our feelings.