Creating content that drives traffic — top of the funnel
Keeping your target audience engaged — middle of the funnel
Generate quality leads — bottom of the funnel
The question is: how do we address these challenges now free whatsapp number canada that Covid-19 has changed our approach to evaluating content performance and closing deals in general?
One of the biggest challenges I face is the year-to-year analysis, which is really difficult now, since it includes the time when the pandemic hit. It's a challenge to see how things have changed and evolved.
Judith Lewis, Founder of Decabbit Consultancy (@JudithLewis)
As you can see, we asked the industry experts! In a recent AMA webinar , Andy Crestodina (co-founder and CMO of Orbit Media Studios , @crestodina ), Keith Reynolds (Founder and CEO of publi.io , @maximfuel ), and Judith Lewis (founder of Decabbit Consultancy , @JudithLewis ) discussed the challenges above and shared some ideas on how to solve them in 2021.
Read on to learn how the pandemic has transformed the content marketing funnel , and what data and metrics can help you keep it optimized.
