However, as we can see, this claim has not yet been confirmed, and, fellow e-marketers, we doubt it will be. What has happened over the years is that different myths and beliefs have begun to spread throughout the digital world, many of which are completely false.
In our article today, we will look at some of the most common myths about Email Marketing, with the aim of having them located so that, if at some point, any of these statements reaches us, we know what it is about.
The 5 most heard myths in Email Marketing
1.- Very long subjects equal bad messages doomed to failure
2.- Newsletter unsubscribes are a sign that something is wrong
3.- If we send many emails, they will go directly to the SPAM folder
4.- There are optimal days and times to send emails
5.- Buy databases and everything will be better
The 5 most heard myths in Email Marketing
1.- Very long subjects equal bad messages doomed to failure
False mistake number 1! While it is a fact that users are increasingly small business email list reading vertically, quickly and spending only a few seconds of their time, that does not mean that a long subject line is a failure. No. Not at all. In fact, if the subject line is long, but attractive and intriguing, it will -surely- have many more opening rates than a short but generic subject line could have.
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What we want to tell you is that the success or failure of the subject line depends entirely on how we create that line and what words we assign to it. Words that tend to be successful will make the message attractive to the user, regardless of its length.
In any case, if a subject line is short but attractive for your user community, we would surely recommend that you do that over others, since -here- you would be giving the user information that will resonate with them, right away, without them having to invest a lot of time (which, as we know, their time... is money)
2.- Newsletter unsubscribes are a sign that something is wrong
Myth number 2. In fact, it is completely normal and logical that users, over time, end up unsubscribing from certain subscriptions that, due to the passage of time or even due to their own preferences, may no longer interest them. For example, a first-time mother may subscribe to an informative newsletter about care and breastfeeding and, after a year, unsubscribe. Wouldn't such a cancellation be completely normal? Yes, obviously. It is normal because, on many occasions, our tastes change, our priorities, interests, etc. But that does not mean anything negative.
It is true that if a brand starts to notice a massive number of unsubscribes, we should ask ourselves why this is happening; whether we are doing something wrong: our content is not interesting to our community, it is overwhelming them too much, etc. But only in the case of massive unsubscribes in short periods of time. If it is a case of one-off unsubscribes, don't worry! You are not doing anything wrong.
