Google BERT algorithm will benefit B2B companies

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The products and services of B2B companies are usually more complex and are not usually purchased on impulse but out of necessity. This is why searches are more specific and concrete than in the B2C sector. In this respect, the . Being able to relate individual keywords to each other and associate them to understand their context will be of great value in ensuring accuracy in the results. An example of a short-tail vs.

long-tail keyword is “Thailand travel”. For the B2C sector, focused on the end customer, the keyword would be a short-tail keyword; “Thailand travel price”. On the other hand, for the B2B sector, it is more philippines telegram data advisable to use long-tail keywords and a much more concrete and specific search. Thanks to this new algorithm, the search can be the following; “Wholesale travel provider to Thailand without intermediaries” and obtain the expected results, as well as the desired positioning.



Thanks to this new update, the title and description that guarantee the SEO positioning of a company will take on greater importance . For this reason, from Ipanema , as an Inbound Marketing agency specialized in the B2B sector, we recommend that you optimize your blog and the messages on your website as much as possible, taking into account the new characteristics of the BERT algorithm .