Best practices for personalizing your email marketing campaigns
Posted: Tue Dec 03, 2024 10:08 am
Even though brands today have a wealth of information, advice and useful practices that help them personalize their content as carefully as possible, it is true that -even today- there is a great deal of confusion about how to do it correctly. Without a doubt, the focus of the problem lies in the fact that brands still do not have enough information about the subscribers in their database . And, from there, derives the importance ( to which we always refer in this blog ) of having a completely quality database, clean and constantly under review. Of course, it is worth mentioning the marketing efforts that Email Marketing specialists should carry out, within each company, to obtain as much information as possible about the user, but always without bordering on the extreme of intruding on their personal space .
Well, that being said, and inspired by a recent eBook published by Mangolia CMS , we are going to mention the reasons that make personalization of Email Marketing campaigns a mandatory application for brands. Obviously, these tips will only be useful once we have enough information about the users.
Post Content actices for personalizing your Email Marketing campaigns?
What are the 4 customization models?
Personalize promotional emails
Customize cart abandonment emails
Personalize content for repeat customers
Personalize the welcome of new clients
What are the best practices for personalizing your Email Marketing campaigns?
As we said above, we have been guided and inspired by the eBook published by Mangolia to create our article today, in which, although we will summarize the 4 models or blocks where Email Marketing content should be transportation email list personalized , it is worth downloading the eBook so that you can inform yourself and complement the information yourself. Without a doubt, it is a relevant eBook that guides us, from the beginning of its pages, on the path to personalization: how to find valuable data from your users, how to provide value to your subscribers, how to create appropriate Email Marketing strategies, etc. Therefore, e-marketer friend, from Mittum we recommend you download it.
How to prevent your email marketing actions from ending up in the SPAM folder
That said, we will now analyze the 4 paths or models of email personalization that are discussed in the email, and which you will only be able to apply once you have gathered all the information about your current and potential clients, in order to better understand their needs and tastes.
What are the 4 customization models?
Personalize promotional emails
Customize cart abandonment emails
Personalize content for repeat customers
Personalize the welcome of new clients
We will now proceed to analyse each of them in depth:
Personalize promotional emails
The fundamental objective pursued when personalizing promotional emails for a user is none other than to foster their interest in the brand and in the content you are talking about in your email. In short, what you are trying to do is not only to make them see your brand “showcase” through an email, but to make them feel enough interest to advance within the conversion funnel and, ultimately, complete the purchase.
Obviously, there are many aspects that are part of it, and only when they are combined and in harmony with each other can they achieve their goal. But, without a doubt, one of these aspects is the personalization we are talking about.
Customize cart abandonment emails
Normally, when a user abandons a basket in the middle of a purchase process, brands - according to what Mangolia's own eBook tells us - tend to think that it is due to a lack of interest that has blossomed during the purchase completion process, and that has made the user back out. Obviously, this can be a big reason, but there are many others, such as - for example - having slight doubts about whether or not to make the purchase, and, finally, due to indecision, not completing the process. In this case, it is extremely important that you personalize your emails and choose the right moment to send your user a reinforcement of that purchase that they have not completed, given that, if the abandonment of the basket has been due to reasons of doubt, that will be your final shot to achieve that sale that you are resisting . And, obviously, it will be a plus if the content is personalized.
Well, that being said, and inspired by a recent eBook published by Mangolia CMS , we are going to mention the reasons that make personalization of Email Marketing campaigns a mandatory application for brands. Obviously, these tips will only be useful once we have enough information about the users.
Post Content actices for personalizing your Email Marketing campaigns?
What are the 4 customization models?
Personalize promotional emails
Customize cart abandonment emails
Personalize content for repeat customers
Personalize the welcome of new clients
What are the best practices for personalizing your Email Marketing campaigns?
As we said above, we have been guided and inspired by the eBook published by Mangolia to create our article today, in which, although we will summarize the 4 models or blocks where Email Marketing content should be transportation email list personalized , it is worth downloading the eBook so that you can inform yourself and complement the information yourself. Without a doubt, it is a relevant eBook that guides us, from the beginning of its pages, on the path to personalization: how to find valuable data from your users, how to provide value to your subscribers, how to create appropriate Email Marketing strategies, etc. Therefore, e-marketer friend, from Mittum we recommend you download it.
How to prevent your email marketing actions from ending up in the SPAM folder
That said, we will now analyze the 4 paths or models of email personalization that are discussed in the email, and which you will only be able to apply once you have gathered all the information about your current and potential clients, in order to better understand their needs and tastes.
What are the 4 customization models?
Personalize promotional emails
Customize cart abandonment emails
Personalize content for repeat customers
Personalize the welcome of new clients
We will now proceed to analyse each of them in depth:
Personalize promotional emails
The fundamental objective pursued when personalizing promotional emails for a user is none other than to foster their interest in the brand and in the content you are talking about in your email. In short, what you are trying to do is not only to make them see your brand “showcase” through an email, but to make them feel enough interest to advance within the conversion funnel and, ultimately, complete the purchase.
Obviously, there are many aspects that are part of it, and only when they are combined and in harmony with each other can they achieve their goal. But, without a doubt, one of these aspects is the personalization we are talking about.
Customize cart abandonment emails
Normally, when a user abandons a basket in the middle of a purchase process, brands - according to what Mangolia's own eBook tells us - tend to think that it is due to a lack of interest that has blossomed during the purchase completion process, and that has made the user back out. Obviously, this can be a big reason, but there are many others, such as - for example - having slight doubts about whether or not to make the purchase, and, finally, due to indecision, not completing the process. In this case, it is extremely important that you personalize your emails and choose the right moment to send your user a reinforcement of that purchase that they have not completed, given that, if the abandonment of the basket has been due to reasons of doubt, that will be your final shot to achieve that sale that you are resisting . And, obviously, it will be a plus if the content is personalized.