Share and recommend content on social media: make them feel part of a community
Posted: Tue Dec 17, 2024 7:00 am
Get your customers to follow you on social media, to be part of your community. Let them like your posts, comment, and feel part of your brand or service community. In the end, keep in mind that your customers will be your main ambassadors when it comes to convincing a potential client to hire you.
Motivate them to feel comfortable sharing their experience with your product or service. They will organically become your spokespersons through social networks. To do this, you special database can carry out several tactics:
Share custom branded images or assets for them to share on their profiles.
Invite them to Q&A or exclusive events where you will offer them visibility and a different experience.
Make them count on your website: Give success stories or quotes about your product a prominent space on a customer page like the one Launchmetrics uses , or through social media posts that give them value as customers.
Publish original customer research that attracts buyers
In Marketing we often conduct research, studies and focus groups in order to better understand our clients. However, in many of these investigations we obtain valuable information about problems, challenges or practices that we never use externally.
There is someone else who was going through a similar situation, with the same challenges, objectives... and was able to solve it.
Why use success stories and testimonials in Business-to-Business?
In the B2B environment, the market is more competitive, complicated, has longer sales cycles and there are several people who make the decision of whether or not to hire a service. That is why it is very important to have a third party. And not just any third party, but one that is impartial. That is when success stories or testimonials appear.
Characteristics that testimonials should have as content with clients:
Use a number or percentage to give it more credibility.
Use technical language, as more than one person and different departments could influence the decision-making process.
Add some photos, graphics or drawings of the brand to make it easily identifiable.
Testimonials do not necessarily have to be in quote format, they can also be in the form of a blog article, video or audio.
Motivate them to feel comfortable sharing their experience with your product or service. They will organically become your spokespersons through social networks. To do this, you special database can carry out several tactics:
Share custom branded images or assets for them to share on their profiles.
Invite them to Q&A or exclusive events where you will offer them visibility and a different experience.
Make them count on your website: Give success stories or quotes about your product a prominent space on a customer page like the one Launchmetrics uses , or through social media posts that give them value as customers.
Publish original customer research that attracts buyers
In Marketing we often conduct research, studies and focus groups in order to better understand our clients. However, in many of these investigations we obtain valuable information about problems, challenges or practices that we never use externally.
There is someone else who was going through a similar situation, with the same challenges, objectives... and was able to solve it.
Why use success stories and testimonials in Business-to-Business?
In the B2B environment, the market is more competitive, complicated, has longer sales cycles and there are several people who make the decision of whether or not to hire a service. That is why it is very important to have a third party. And not just any third party, but one that is impartial. That is when success stories or testimonials appear.
Characteristics that testimonials should have as content with clients:
Use a number or percentage to give it more credibility.
Use technical language, as more than one person and different departments could influence the decision-making process.
Add some photos, graphics or drawings of the brand to make it easily identifiable.
Testimonials do not necessarily have to be in quote format, they can also be in the form of a blog article, video or audio.