You can't make excellent material by improvising. A White Paper is a document that must have impeccable pre-production. Therefore, once you have the topic, start creating a script to address even the smallest details or items that will give body and meaning to your material.
Be aware of the type of reader
When you start, you should be clear that the white paper, whether in marketing or in any other field, is aimed at experts with deep knowledge and mastery of the subject in question. Therefore, you have to base it on research, so that you can explain in a detailed and understandable way the smallest technical aspect.
Always raising a problem
Consider that the main focus of a White Paper is the statement of a problem. After explaining the details, emphasis should be placed on the solutions to the problem. If you have any doubts about this, you can review the structure mentioned above again.
Remember that your White Paper should revolve around a problem and everything that leads to its solution ; whether it is in your own hands or not, you should consider the following point.
Use truthful information and content
Please note that all sources and foundations mentioned in your white paper must be truthful, meaning they include data and sources that the reader can validate for themselves.
This reflects two very important things about you: first, that you worked hard to offer good research; second, that you were thorough in offering real, concise and accurate content and information.
Design is important
As we have already said, this type of document has a certain technical meaning, but it chemical manufacturers email lists does not have to be boring. So try to achieve the perfect balance: do not fill the spaces with too much graphic design, but do not leave too much white space either.
The extension, how much impact does it have?
Because they are technical documents, they are usually long and contain many pages. In fact, Coincrispy explains that a White Paper on cryptocurrencies in 2008 was around 8 pages long. But now, due to the advances that have been made on the subject, a White Paper can reach 100 pages.
However, we believe that everything will depend on how you structure your content and the quality of information you index in your white paper . In other words, it doesn't matter if you end up having 10, 20 or 50 pages, the important thing is that the length of the document is in sync with its quality.
atSystems
This is an information technology (IT) company that has positioned itself as a benchmark in the industry. It is a great example to show you how to make a White Paper. We leave you the link in case you want to see it, and also some screenshots to show you how this company has adhered to the correct white paper structure:
Take your time to look at the index, which briefly reveals the structure of the white paper. They present a problem (fraud), present a case, and then go into detail about the solution.
