The issue is that many professionals do not know where to start, either due to the vast amount of material available on the internet or due to a lack of knowledge about their own skills.
Therefore, we have gathered useful tips on what to study to work in digital marketing.
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Here, you will have access to courses and books, as well as a complete overview of the most promising areas of the market.
Are you curious?
So, come with us to discover more details about the marketing area.
What are the advantages of working with digital marketing?
Among the main benefits of working with digital marketing, we can highlight:
possibility of opening your own business;
operate anywhere in Brazil or the world;
ease of monitoring results;
great chances of return with low investment.
Additionally, several studies have already france business fax list revealed the power of marketing tools for small, medium and large companies. Check out some of them!
Web traffic is among the most common successful channels for content marketing strategies. ( HubSpot , 2020);
87% of marketers say video has increased traffic to their website. ( Wyzowl , 2020);
Facebook is the main content distribution channel for marketers (HubSpot, 2021);
Instagram is the second best performing social media platform for marketers. (HubSpot, 2021);
Approximately 80% of marketers reported an increase in email engagement in the last 12 months (Hubspot, 2020);
64% of SEO analysts consider mobile optimization an effective investment. (Hubspot, 2021).
Source: Nanda Aizza
What about marketing in Brazil?
Investment in digital advertising in Brazil reached a 27% increase in 2021, compared to the previous year.
In other words, there were more than 95 thousand brands promoting products or services via the internet.
We can therefore conclude that it is a great market to work in our country, whether with your own business or working for other companies.
Want to know more? Watch:
How to start working with digital marketing?
The first step is to study digital marketing in depth, as it is not just about strategies and techniques focused on the internet.
To achieve great results, you need to pay attention to several details in this dynamic world.
This involves: understanding consumer behavior and even terms that are not directly related to your work, such as: memes, web concepts, trends, etc.
But, faced with so many terms, techniques and strategies, where do you start?
Below, we have gathered the best content to help you take the first steps. Let's take a look!
Marketing courses
Taking marketing courses is vital to gain knowledge and skills, as well as keeping up to date with the latest technologies, tools and processes.
Here is a list of three valuable tips to help you discover how to start working with digital marketing:
1- Fundamentals of digital marketing, Google
The Google Digital Marketing Fundamentals course has 26 modules, consisting of: video tutorials, unlimited access and recognized certification.
You will learn:
most important marketing concepts;
how to build your online presence;
business strategy planning;
basics of search engines;
and much more!
2- Digital Marketing – Coursera
Provided by the Federal University of São Paulo ( USP ), this marketing course is recommended for students who are new to the segment.
This is because it brings essential concepts to any project, such as R O I , SEO , SEM, A/B testing and conversion funnel.
As a bonus, you will learn how features such as Google Adwords and Analytics, Facebook Ads and Email Marketing work .
