There is a lot of talk about strategies such as copywriting and mental triggers, which are, in fact, important for writing a text in persuasive language.
However, it is important to highlight that, even before applying the techniques, it is necessary to have a good base so that this type of text generates the expected effect.
With this in mind, we prepared this post, explaining the concept and presenting essential tips so that persuasive writing has everything it needs to increase the conversion power of your content. Enjoy reading!
What is persuasion?
Persuasion is the ability to influence people to take certain actions. In other words, persuading is the act of convincing .
That is, when we say that someone is persuasive, we are saying that this person has great power of influence/conviction.
But how does this work in practice?
First, it is important to keep in mind that influencing is not about imposing your will on others, but rather convincing them that this is the best path .
What is persuasive language?
As we have seen, the meaning of persuading is related to the power of influence.
Therefore, we realize that one of the main characteristics of persuasive language is its subtlety and strong argumentative line, responsible for generating a change in thinking.
To do this, certain terms and words are generally used that are capable of generating certain feelings in the interlocutor, making them more likely to take the desired action.
Persuasive language is a very broad term that can be used in many different forms of communication. However, in this article we will focus on our main topic: understanding what persuasive writing is.
What is persuasive writing?
Persuasive writing is a content production strategy focused on generating specific results. To achieve this, it uses several techniques, such as the famous mental triggers.
It basically consists of defending a point of view through solid and convincing arguments , capable of generating identification, connection and engaging the reader.
Its main objective is to attract people's attention, generating interest and convincing them to take a certain action , which could be finding out about a new product, downloading content or even changing their point of view.
Top examples of persuasive language
This practice occurs in the most diverse areas of society. However, the greatest examples of persuasive language can be seen in:
marketing strategies;
sales arguments;
political speeches.
Note that all these areas have something in dubai business fax list common: the need to sell an idea. To do this, they often use words that stir the feelings of their interlocutors.
In marketing, the use of persuasive language can, for example, use triggers that generate different types of perceptions. Among them, we have:
urgency – “see now” , “don’t waste any more time” ;
scarcity – “last units” , “for a limited time” ;
exclusivity – “exclusive product” , “premium finish” ;
social approval – “9 out of 10 managers recommend” , “90% approval” ;
However, persuasive writing isn’t all about mental triggers. For your approach to work, it needs to have a solid foundation. So, follow the very important tips we’ve prepared for you below!
How to use persuasive writing? 7 tips
When we think about persuasive writing techniques, resources such as mental triggers and copywriting immediately come to mind — topics that we have already covered on the EAD Plataforma blog, and which you can check out below:
5 mental sales triggers to persuade consumers of information products ;
Persuasion: 10 copywriting techniques to sell much more .
For this post, we took a different approach. We put together a checklist with practical tips to help you increase the persuasive power of your writing. Check it out:
1. Have empathy
Empathy is the exercise of putting yourself in someone else's shoes. Therefore, it is an extremely important skill for persuasive writing, as it allows you to get to know your reader better , enhancing the effect of your texts.
2. Value quality in approaching the topic
Another important element of persuasive writing is the quality of the approach given to the topic. Whether it is a copy, article or post, a good text must be fluid and thought-provoking.
Therefore, avoid superficiality and delve deeper into the subject , making it even more interesting, so that it captures the reader's attention and makes them want to know more.
3. Stay focused
You know that text that keeps dragging on and on and seems like it’s not going to get anywhere? The persuasive power of a piece like that tends to be zero, don’t you agree?
Resources such as storytelling help to illustrate situations and generate identification with the reader. However, if you go on too long, you run the risk of straying from the main topic.
Therefore, produce leaner texts and, whenever possible, get straight to the point!
4. Use appropriate language
When it comes to persuasive language, more relevant than the use of keywords or mental triggers is the appropriateness of the way in which it is expressed .
A 65-year-old man will have a hard time connecting with a text full of slang, written for a 14-year-old. Just as this young person will probably have a hard time understanding content produced with a lawyer in mind.
Therefore, for your writing to be truly persuasive, you must always keep in mind who the target audience is for which the text is intended.
5. Make good use of the pronoun “you”
In addition to empathy and using appropriate language, addressing the person directly is one of the best ways to create connection .
This is because the strategy brings the reader closer to the writer, as if they were actually in a conversation. In this sense, you already know what to do, don't you?
6. Use good arguments
It is impossible to persuade someone without using good arguments . From this perspective, to write about any subject, it is essential to understand the topic. Do you agree?
In fact, all content production must start with good research work, which, in addition to helping organize your ideas, will enrich your content.
Believe me: your reader doesn't like being manipulated. Therefore, there's no point in using a series of triggers if you can't convey authority on the subject .
7. Present concrete facts and data
Anyone can write a text presenting the wonders of a certain product or service. However, if you want to improve your use of persuasive language in writing, you need to prove what you are saying.
This can be done in a number of ways, from presenting data in success stories to customer stories that serve as social proof — in fact, these are great ways to deal with objections : presenting concrete facts.
A solid foundation for successful texts
When executed well, persuasive writing tends to increase conversions and keep readers interested and engaged. However, it is important to keep in mind that this strategy goes far beyond the use of mental triggers.
Constructing an efficient text requires a solid foundation, with a good level of writing and depth, aimed at the right audience and, also, with a good line of argument, capable of supporting the idea you want to convey.
The tips presented in this post will help you build this foundation, which is essential for your professional journey. So, be sure to put them into practice!
Now that you have this foundation, you can move on to the next level, which is adding the appropriate triggers to the content you want to produce. By the way, we talked about some of them here on the blog, and you can check them out below!
