BuzzFeed’s success with interactive quizzes shows how engagement can skyrocket when users are involved directly. For B2B or B2C companies, interactive content can qualify leads by revealing their needs and readiness to buy, allowing sales teams to prioritize follow-ups effectively.
To implement, create tools or experiences that relate to your product or service and embed them in your website or marketing campaigns. The data collected can then be used to personalize subsequent communications and nurture leads more effectively.
17.
ABM focuses on targeting specific high-value accounts rather than broad audiences. This strategy aligns marketing and sales efforts to personalize campaigns for each target company, addressing their unique pain points and business goals.
In 2025, ABM is becoming mainstream due to email data advances in data analytics and automation. Companies can identify key accounts, tailor content to decision-makers within those accounts, and deliver coordinated multi-channel campaigns.
The benefits include higher conversion rates, shorter sales cycles, and stronger customer relationships. ABM requires close collaboration between marketing and sales teams and the use of tools that enable precise targeting and tracking.
18. Omnichannel Outreach: Meeting Leads Where They Are
Relying on a single channel for lead generation is no longer effective. Prospects engage across multiple platforms—email, social media, search engines, and messaging apps. An omnichannel approach integrates these touchpoints to create a seamless experience.
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