Key objectives of digital marketing during a recession

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Considering the new patterns that define consumer behavior in times of economic downturn, these are the key objectives of digital marketing during a recession.

Spending prioritization
It is necessary to keep current expenses to a minimum and spend wisely, based on market conditions.

Customer base retention
As part of the goals set for SEO campaigns, retaining your existing customer base should be a priority.

Stand out from the competition
In times of crisis, it is important to colombia mobile database understand and exploit the weaknesses of the competition.

Monitor the market and adjust
A key objective of any SEO campaign during a crisis is market monitoring to make necessary adjustments to target spending segments.

3 essential analyses for managing SEO campaigns during the economic crisis.
Below, we share three analyses that will allow you to evaluate three strategies for successfully managing SEO in times of crisis.

Consumer confidence analysis
It's important to analyze consumer confidence because it's directly linked to the likelihood of spending on certain products and services. This information can be obtained at the macro level through the Michigan Consumer Sentiment Index (MCSI) and the Consumer Confidence Index (CCI).

Analysis of your TAM and your value proposition
In digital marketing, it is important to establish a Total Addressable Market (TAM), which can be defined as the total number of people who could use a product or service.

This metric is useful for assessing an organization's revenue potential and for properly defining its value proposition, as it may change based on changing customer needs.

Competitor segmentation analysis
A recession is a good time to identify current consumers and focus efforts on attracting them to the products and services you offer.

It's also a good time to turn your competitors' weaknesses into competitive advantages and attract new potential customers.

When to think about the post-recession scenario?
During an economic crisis, one must not lose sight of the fact that the situation demands strategies designed with a short-term vision; however, SEO campaigns must not lose sight of the long-term outlook.

The various experiences our society has gone through throughout its recent history have led experts to estimate that consumers regain confidence in the market one or two years after a recession.

A couple of years after the economic recession, consumers not only regain their confidence, but also their spending levels, returning to pre-crisis levels or establishing new dynamics and new market forms.