The digital adaptation during quarantine caused users to change their Google search behavior. According to the slope of the interest graph over time on Google Trends , an increase in searches for multiple products and services can be observed, such as "clothing," "sneakers," "learning," among many others.
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Seeking to support online businesses, Google Ads announced the launch of the Insights tool, allowing business owners to understand emerging trends in online searches, just as they did with auction insights.
It will initially be launched in beta format gambling data china for the United States, Canada, and the United Kingdom, and later for other countries. More options are planned for 2021, with the goal of continuing to support business owners and entrepreneurs.
Google Ads Statistics Section
Statistics section in Google Ads
What is it for?
Among the main uses of the Statistics page are:
Know your own company's statistics
For example, let's say your business is a pet store and you're aiming to reach more customers. From the analytics page, you can search for "cat toys" or "cat litter box." This search will return trending results for those keywords.
Based on the results obtained, it's possible to analyze the target audience's behavior and create campaigns based on these trends to attract new customers or increase sales of cat products. This makes investing in Google Ads very attractive.
Explore emerging search trends
Each search trend can be analyzed individually to determine the most popular queries and their location.
For example, a pharmacy can discover which remedy has a higher demand trend, such as “Children's Nutrition” or “Adult Nutrition.”
Getting new business opportunities
Businesses can also access suggested trends, which pertain to those growing product categories that they may not have considered in their digital marketing strategy.
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For example, a food company may discover a trend in “cold brewed coffee” and decide to expand its advertising options for the product in future campaigns.
Get recommendations
Recommendations provide insight into the most relevant trends in your account, as well as the bids, keywords, and budget for your campaign.
Thanks to the information obtained from the Statistics Page, it is easier to understand how our users behave and what actions to take to successfully meet their needs.
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