When hiring a company that provides digital marketing services , there are always some doubts. Should I hire an agency or a consultancy ? Which of the two best fits my business model? Is there a difference between them? Which ones? Well, don't worry. We will clarify the main doubts through this post. The best way to understand the difference between an agency and a consultancy is by analyzing their purposes.
From there, it is possible to link your strategy to the service that will suit you the most. So, let's look at the differences: What is the purpose of each of them? 1) Agency The purpose of the service provided by an agency is to execute the digital strategy through the creation of advertising pieces, whether expository or content.
Basically, the agency does not provide the strategic guidelines for the campaigns; they simply execute what was asked of them. However, if your company does not have good gambling data portugal knowledge of digital marketing and a well-aligned strategy, it is difficult to assess the quality and efficiency of the work performed by the agency.
Therefore, an agency is better for companies that have a well-defined and structured marketing area. Some of the advantages of hiring an agency include: content that is very well executed by professionals from different creative areas, such as copywriters, customer service, and designers. This gives you confidence that the work will be done in the best possible way. Some of the disadvantages include: strategies may be misaligned, i.e., strategies are often executed based on creative criteria and not on statistical data and business objectives. 2) Consulting The purpose of consulting is to show the best path, guiding and advising the client in a strategic manner.
The first step of consulting is to diagnose the scenario in which the company finds itself, helping it establish its objectives, goals, and strategies. Therefore, consulting is useful for companies that need to structure their marketing strategies, not just execute them. Consulting shows the best path to follow based on what your company aims for and wants to achieve. The main advantage of consulting is strategic knowledge.
Even if your company has little or no marketing knowledge, consulting can help you achieve your goals. The disadvantages are that few consultancies execute the proposed actions; most prefer to focus only on the strategic part and leave the operational part to the agencies.
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