After attracting users to your website through inbound strategies like SEO content creation or social media engagement, you can use outbound paid ads to re-engage those who didn’t convert.
3. Combine Email Marketing With Social Media Engagement
After collecting leads through inbound methods like gated event planner email list content, execute an email marketing campaign to nurture those leads and keep them informed. You can then encourage these leads to follow your brand on social media, where they can see real-time updates and interact with your posts.
Social media engagement through organic interactions and paid ads provide a consistent stream of valuable content, while email marketing delivers more targeted, actionable insights.