Images and Media
Images weighing more than 1 MB noticeably slow down page loading, including in mobile format. Ideally, images should weigh no more than 100-200 KB. Therefore, all “heavy” PNG files should be converted to lighter JPEG or WebP.
Sometimes it is better to use different images for mobile and desktop versions. Google's guide provides detailed information on how to adapt images to specific screen characteristics using special HTML attributes and elements.
For best results, set up Lazy load for images at the bottom of the screen. This will speed up page loading.
If there are videos on the page, watch their size and try not to place videos in the upper half of the screen.
Read how to optimize images in the PromoPult blog.
General optimization
Here are a few more life hacks that will help azerbaijan whatsapp number data promote your resource in mobile search results and increase conversion.
Often, mobile users search for products and services that are needed “here and now.” Therefore, if possible, add words like “nearby,” “fast,” and similar to the content on the site. Carefully work out the contact page: indicate the exact address, the method of travel, and place several methods of communication. Add a map.
Optimizing Your Website for Mobile Devices: A Detailed Guide and Checklist These same actions will increase your chances of getting into voice search , which is most often performed by users from mobile devices.
Optimize robots.txt. Do not block access to CSS and JS files - without them, search robots will not be able to correctly evaluate the site.
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