A visual that encourages the internet user to take action

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But you still need to know how to identify the prospects visiting your site... How? This is where your website becomes so important! The website the website is the first real contact between the internet user and the brand : he may have perceived some snippets of it beforehand through a social post, an email or through the various sources of information collected on the web. Nothing concrete, in short. It is therefore on this first contact, between the internet user and the website, that the entire future of the relationship between them and the company rests.

A well-designed website, with ethiopia email list 150000 contact leads fluid navigation that meets the challenges of your target, is a real lead machine, capable of identifying internet users through the following three tools… the call-to-action or cta the cta is a button, a link, we can spontaneously think of the most classic in this area, Download a form, Discover an offer, Subscribe to a newsletter. Present in an email, an advertising banner, a blog page or a website, this cta constitutes the first step to identify the internet user, the bridge between the simple courtesy visit and the active approach by which the prospect seeks to know more , to inform himself.



However, the call-to-action is not just a simple button: it must be irresistible, otherwise it appears untimely and the internet user will simply ignore it. The landing page also called a landing page, the internet user accesses it after clicking on the cta. Its mission is simple: identify and qualify your visitors. Short and precise, it must be targeted and adapted as much as possible to the internet user’s objectives to convince them to provide their information in exchange for premium content ebook, white paper, infographic, etc.