Email marketing actions to position brands can generate value, as long as they are executed well and consistently. Do you want to know how to use an email marketing tool to achieve your goals? Keep reading!
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How to use email marketing to position brands (and do it successfully)
1. Send periodic newsletters
2. Include a design that evokes corporate values
3. Send emails on special dates
4. Give the name, surname and face of the person who sent the email (although not always)
5. Make personalized offers
6. Send emails to build community
In conclusion
How to use email marketing to position brands (and do it successfully)
To generate branding you must position yourself in the top vp facility managers email lists of mind of your client, and one of the best ways to do this is to have continuous and constant brand communication, and in this sense the email channel is a very useful tool, but remember, an email marketing action must always be consistent with your overall marketing and brand strategy . You cannot send an informal email addressing your client if you are sending an email from a law firm to a mature audience. Consequently, the brand values must be clear when you use the email channel.
These are some of the email marketing tactics that will help push your brand to the top of your target audience's minds.
1. Send periodic newsletters
Regular contact is essential to ensure that customers do not forget that you exist. The newsletter is, therefore, a powerful resource to generate interest and loyalty in your subscribers, generate value and increase the possibilities of future sales.
However, a newsletter involves two commitments that you have to meet, no matter what. First, a fixed frequency that you cannot change under any circumstances. The second obligation is to maintain quality standards in the information you send.
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2. Include a design that evokes corporate values
Design is a big part of the story, and it's not just about writing in the right language ; you also have to make the email look nice for the user. An electronics store for businesses can, for example, use specialized language and allow for more length in emails because the customer is looking for specificity. However, this should not be done if the recipient is the end customer.
3. Send emails on special dates
Sending an email on special dates is a way to personalize your messages . Remembering a user's birthday , wishing them a happy birthday, Black Friday, Christmas or New Year's Day is a way to reach out and associate positive values with your brand. Of course, when you do this, include the person's first and last name. Remember that, according to Elogia's 2020 IAB eCommerce study , 59% of users wait for special moments to make a purchase .
One thing you should keep in mind is that, to do it well, you have to know the cultural customs of the place and your target. These emails will have a greater impact if they are tailored to the interests of your user.
4. Give the name, surname and face of the person who sent the email (although not always)
The recipient likes to know who sent the email , and including name, surname and face can be a good option. The important thing is that you know how to do it in the right context. Including all this information in a newsletter is not necessary, but it is, for example, in a personalized email to your clients. This action, well done, will make your brand gain credibility.
5. Make personalized offers
Personalized offers are another way to build a brand. The reason? The recipient will associate your messages with something useful , and that is always useful. Big Data works wonders, and if we add the work of algorithms to that, it is relatively easy to create personalized offers for each customer.
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It is essential that your brand is synonymous with credibility and emails that provide value. Brands that do this have a better chance of selling in the medium and long term.
6. Send emails to build community
Creating a community is a way to boost your brand , and there are many ways to do it. One option is to hold contests . On the other hand, you can organize games associated with the product or service you sell. Finally, and it also helps, you can offer interactive pastimes where users get to know each other.
Building a community is important because it has a multiplier effect on social networks . The downside is that you have to work hard to ensure that the references are positive.
In conclusion
Email marketing actions to position brands are crucial to generate credibility in the medium and long term. Using a free email marketing tool will make things easier for you, so you no longer have an excuse if you are an SME.
