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Among the main debates in the world of marketing, without a doubt, buying leads or producing them internally is one of the most controversial subjects.

Therefore, you have in front of you a complete analysis, which covers the important points about these two options, such as: degree of ...

When we don't learn what outbound marketing is, the task of getting more students for distance learning courses seems distant and a privilege for the few.

This article provides a complete step-by-step guide to ensure that your outbound marketing actions are conscious, allowing you to plan a more ...

In this article, we have gathered the best outbound marketing tools to help you get more customers for your company.

Here, you will have access to Brazilian and foreign solutions, with complete analyses of their main features.

Sounds interesting?

So, read this guide and make prospecting easier ...

Using the curiosity mental trigger is a marketing strategy to persuade people and convince them to enroll in your classes.

Does it seem difficult? What nothing!

Here you will learn:

curiosity trigger phrases;
how to apply this trigger in sales;
13 examples of curiosity triggers.
Are you curious ...

In this article, you will have access to a series of reliable, simple, practical and intelligent structures to develop a customer satisfaction survey more accurately.

Additionally, we have gathered several open and closed questions, tips for creating your survey and even a free questionnaire ...

Have you ever imagined having your own business, operating anywhere in the world and having a great return with a low investment? If you know how to start working with digital marketing, this scenario will become much more real.

The issue is that many professionals do not know where to start ...

Persuasive writing is a content production strategy focused on influencing people, convincing them of an idea or engaging in a certain action. To do so, each word is carefully selected.

There is a lot of talk about strategies such as copywriting and mental triggers, which are, in fact, important ...

Marketing actions are strategies aimed at promoting brands, services and products. Essential to the success of any business, it is through them that companies reach their audience and spread their message.

Imagine the following situation: you have an innovative idea that can improve the lives of ...

Email marketing is an automation strategy in which we use tools to send mass emails to a list of contacts.

According to a report by research agency Ascend2 , 82% of marketers consider email to be one of the most effective channels for their content marketing strategies . No wonder so many companies ...

Before we talk about referral marketing, consider whether your distance learning course contains the following problems:

low enrollment;
high cost of acquiring new students;
difficulty in retaining current and recommended customers;
increase in the number of students who do not fit with the ...